New York, NY–(HISPANIC PR WIRE)–September 6, 2007–Juniper Content Corporation’s (OTCBB: JNPC; “Juniper”) ¡Sorpresa! network and CNN en Español announced today the renewal of their partnership agreement for co-production of the children’s-focused weekend news segment ¿Qué Pasa? The segment, launched in November 2006, is hosted by CNN en Español weekend primetime news anchor Claudia Palacios and is specifically tailored for Hispanic children ages 6 to 12 years old.
In addition to relaying news and topical information, ¿Qué Pasa? features segments based on questions posed by viewers about current events, sports, weather, health, money, entertainment, science and technology. ¿Qué Pasa? has received enthusiastic viewer and community support. In March, for example, ¿Qué Pasa? tapped the inquisitive minds of 5th graders at Manuel Jara Elementary in Fort Worth, Texas for news program questions.
“Together we have succeeded in reaching an untapped audience genuinely interested and curious about daily news topics,” said Leonard Firestone, ¡Sorpresa! COO. “Our continued partnership with CNN en Español allows us to deliver unparalleled news and information programming while offering more robust digital services to the Nation’s fastest growing audience segment.”
CNN en Español’s extension of the agreement allows ¡Sorpresa! to continue building its distribution of ¿Qué Pasa?, as well as growing the brand recognition of the program among its online community through sorpresatv.com. ¡Sorpresa! viewers will be able to search the program archives for topics of interest and submit user questions for community comment and potential inclusion on future program segments.
“Our partnership with ¡Sorpresa! has allowed CNN en Español to provide a valuable public service and reach a highly-coveted segment of Hispanic viewers while delivering news content that kids crave – and help to generate,” said Christopher Crommett, Senior Vice President of CNN en Español. “Extending our relationship allows us to explore additional innovative strategies to reach the young people who traditionally don’t watch a lot of news on television.”
CNN en Español, CNN’s only independently produced 24-hour network in a language other than English, is currently available in more than 18 million cable and DTH households throughout Latin America, and over 4 million households across the United States. The network provides continuous reporting on major world events, live breaking coverage complemented by in-depth interviews and analysis, economic and business news, global weather updates, sports, and feature programming on personal finance, health, parenting, technology, show business, movies, lifestyle, fashion, trends and travel.
Juniper Content Corporation is a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. On January 19, 2007, it merged with Firestone Communications, owner and operator of ¡Sorpresa!, the nation’s first Hispanic children’s television network and digital community. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. ¡Sorpresa! is also available through third party mobile and broadband platforms, including: Verizon’s FiOS and Brightcove; on VOD basis through Akimbo, AOL TV, MSN, and AT&T Homezone; and on a mobile basis through MobiTV, that provides Spanish language video services to Sprint and AT&T Wireless; and sorpresatv.com. In addition, Firestone provides satellite uplink services for television network distribution, and production facilities and services for video program production.