Spanish Broadcasting Announces Spring 2008 Arbitron Results

Spanish Broadcasting Announces Spring 2008 Arbitron Results


COCONUT GROVE, Fla., Aug. 11 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (NASDAQ: SBSA) (“The Company” or “SBS”) announced today the ratings results for its Spanish-language radio outlets in the nation’s largest media markets, as reported in the Spring 2008 Ratings Report issued by the Arbitron Ratings Company.

The Company continued to sustain its leadership position as the nation’s premier Hispanic radio broadcaster with 4 out of the top 8 ranked Spanish-language stations in the nation. Also, in the nation’s top 10 markets and Puerto Rico where SBS operates, every one of our music stations is ranked in the top 10 in the 18-34 demographic amongst all stations.

New York, SBS flagship station WSKQ-FM (“Mega 97.9”) continues its reign atop Spanish-language radio, attracting more listeners than any other Spanish radio station in the country’s largest market. WSKQ-FM’s powerhouse morning-drive “El Vacilón De La Mañana” show was again ranked #1 in the 12+ and 25-54 year-old demographics amongst all Spanish stations. WSKQ-FM also features “El Jukeo” afternoon drive show which is the #1 Spanish language afternoon drive show in the 25-54 demographic.

Our Adult Contemporary, WPAT-FM (“93.1 Amor”) continues to deliver impressive ratings attracting close to 1 million listeners per week and following closely after market leader WSKQ-FM.

Los Angeles, the nation’s largest Hispanic market, KLAX-FM (“97.9 La Raza”) continues to rank amongst the top Mexican Regional formatted radio stations in the country. Our popular on-air personality “El Mandril” is now ranked #1 in the afternoon drive in the 18-34 demographic. Our mix of music and personality helped KLAX-FM increase audience share in every major demo in L.A.

KXOL-FM (“Latino 96.3 FM”) is the most listened to “Latin Rhythmic” station in the country. And is the #1 most listened to radio station in L.A. amongst younger (12-24) Hispanics with its popular mix of reggaeton and Latin hip hop.

Miami, WCMQ-FM (“Clásica 92”) Continues to be a market leader with an impressive 5.6 (12+) Share of the entire market. “Clásica” now features the popular “Los Fonomemecos” show in the morning.

WXDJ-FM (“El Zol 95”) With the addition of a new afternoon drive show hosted by local superstar Alexis Valdez, and the recent addition of local morning drive “El Vacilón De Miami”, WXDJ-FM registered it’s highest share in the 18-34 demographic since the Fall of 2006.

WRMA-FM (“Romance 106.7”) Made gains of 61.5% 12+, 50% 18-34 and 50% 25-54 demographics in the morning drive with the addition of South Florida’s most controversial radio talent, Javier Ceriani.

Chicago, WLEY-FM (“La Ley 107.9”) our morning drive show, “El Chulo De La Mañana”, ranked #1 amongst all Spanish stations in the target 18-34 demographic. For the second survey in a row, “Chulo” has shown a dramatic increase in audience share.

Puerto Rico, WMEG-FM / WEGM-FM (“Mega 106.9”) Dominates morning drive with “El Circo” featuring Puerto Rico superstars, “El Gangster” and “Funky Joe”, ranking #1 in the 12+ (11.3), 18-34 (18.1) and 25-54 (14.2) demographics.

Also, sister stations WODA-FM / WNOD-FM (“Reggaetón 94”), WZNT-FM / WZMT-FM/ WZET-FM (“Zeta 93”) and WIOA-FM / WIOB-FM / WIOC-FM (“Estereotempo”) all rank in the top 10 in both the 12+ and 18-34 demographics.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station, WSKQ-FM in New York City, as well as 4 of the Top 8 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates , a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at .

Spanish Broadcasting Announces Spring 2008 Arbitron Results