Spanish Broadcasting System Inc. and 93.3FM La Raza Broadcasts 3rd Annual “Radioton...

Spanish Broadcasting System Inc. and 93.3FM La Raza Broadcasts 3rd Annual “Radioton Para Nuestros Ninos-Hagamos Un Milagro Para Los Ninos”- Radiothon for Our Kids to Support Children’s Hospital & Research Center in Oakland

---"Radioton Para Nuestros Ninos" (Radiothon for our Kids) Kicks Off on Friday October 21st of 2011--- ---Help us make miracles for kids--- SAVE THESE DATES! Friday, October 21 Saturday, October 22 Sunday, October 23


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MIAMI, Oct. 20, 2011 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) and 93.3FM La Raza (KRZZ) in San Francisco announced today that they will be holding their third annual Radioton Para Nuestros Ninos—Radiothon for Our Kids—live from Children’s Hospital & Research Center in Oakland to raise funds in support of the Children’s Hospital & Research Center Oakland. The radiothon will take place on Friday, October 21st and run through Sunday, October 23rd, 2011 with live broadcasts from the Children’s Hospital & Research Center in Oakland, the local Children’s Miracle Network hospital. The listeners of 93.3FM La Raza will hear patients and their families share firsthand stories of strength and healing and of the family-centered support and care offered at Children’s Hospital in Oakland.

“Radioton Para Nuestros Ninos” -Radiothon for Our Kids- will count with La Raza’s popular and well-known DJ’s and talent, including Ricardo Sanchez “El Mandril,” Sylvia del Valle “La Bronca,” Ernesto de Santiago “El Barzon,” Valentin Garcia “El Semental,” Luis Enrique Baldizon “El Pesado,” Francisco Esquivel Flores “Paisa Man,” and Charito Martinez who will be present to entertain and encourage listeners to make a donation to the hospital. One hundred percent of the funds raised during this event will support healthcare services at Children’s Hospital & Research Center in Oakland.

“At Children’s we’re committed to kids in the Latino community,” says Bert Lubin, MD, President and CEO of Children’s Hospital in Oakland. “We have over a quarter million patient visits a year and 27 percent are Latino. The 93.3 LA RAZA radiothon gives families the opportunity to share their amazing stories of courage and strength as they move through their treatment. We are so thankful to 93.3 LA RAZA and their listeners for their continued support of Children’s.”

“This is a wonderful opportunity to give back to an organization that provides quality healthcare for our kids and their families,” said Joe Cunningham, Vice President, SBS National Sales and San Francisco Market Manager, KRZZ. “Our 93.3 LA RAZA listeners have given generously over the years and we’re looking forward to another great radiothon again this year!”

Children’s has been committed to caring for a diverse population throughout the region and state for almost 100 years. No child is turned away because of a family’s inability to pay. Tune in to 93.3 LA RAZA and lend your support.

Pledge your support by calling 1-800-680-3622. You can also donate now by visiting:https://secure2.convio.net/chfo/site/Donation2?idb=%5b%5bS76:idb%5d%5d&df_id=3740&3740.donation=form1&s_src=LatinRadiothonPage2001&s_subsrc=DoneAhoraLINE&JServSessionIdr004=ezfdm704e1.app201b

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.

About Children’s Hospital & Research Center Oakland

Children’s Hospital & Research Center Oakland is Northern California’s only independent not-for-profit regional medical center for children. Children’s Hospital Oakland is a national leader in many pediatric specialties and sub-specialties. With the only Bay Area Level 1 pediatric trauma centers and the largest pediatric inpatient critical care unit in the region. Children’s is also a premier teaching hospital with an outstanding pediatric residency program and subspecialty fellowship programs. Children’s Hospital Oakland Research Institute (CHORI) is internationally renowned for taking state-of-the-art basic and clinical research and translating it into interventions for treating and preventing human diseases. For more information, go to http://www.childrenshospitaloakland.org and http://www.chori.org.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals across North America. Each year the 170 Children’s Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind.

Media Contact:

Spanish Broadcasting System, Inc.:

Vladimir Gomez 305-644-4817 vgomez@mega.tv

Sandra Gutierrez 415-932-5755 sgutierrez@sbssanfrancisco.com

Children’s Hospital & Research Center Oakland:

Erin Goldsmith (510) 428-3069 egoldsmith@mail.cho.org

SOURCE Spanish Broadcasting System

Spanish Broadcasting System Inc. and 93.3FM La Raza Broadcasts 3rd Annual “Radioton Para Nuestros Ninos-Hagamos Un Milagro Para Los Ninos”- Radiothon for Our Kids to Support Children’s Hospital & Research Center in Oakland