Miami, FL–(HISPANIC PR WIRE)–April 6, 2005–Sportsya, the main producer and distributor of multimedia sports content in Spanish, and Deportes Telemundo, the Sports Programming department of Telemundo Television Network, are joining forces to offer their new service, “Titulares al Momento”, to millions of Hispanic fans allowing them to use their wireless phones to receive information and results on Mexican soccer.
Thanks to this alliance, fans of the two leaders in Spanish-language media will now have access to up-to-the-minute scores and information via the latest wireless technology.
According to Daniel Canel, President of Sportsya, “Titulares al Momento” is the ideal service for today’s fan, who wants easy and fast access to information of interest; in this case being one with the quality given by prestigious sports names such as Deportes Telemundo and Sportsya with their common objective: To offer the best sports information”.
“This partnership is in line with our commitment to offer the latest in sports programming and news. It also takes the successful Titulares brand to a wider audience to include viewers that appreciate having immediate information,” said Jorge Hidalgo, EVP, Sports at Telemundo. “Our programming strength together with Sportsya multimedia expertise will create an innovative and cutting-edge service for millions of soccer fans that demand instant updates to their favorite teams’ scores.”
With a very simple procedure, the users register via text message to 44040, with the word TITULARES to get the final scores. If they want, they can also customize the information they want to receive (goal to goal, minute by minute etc), by simply visiting http://www.sportsya.com., that, with it’s technological provider, Ogangi, allow Cingular, Cingular Blue (ATT Wireless) T-Mobile, Verizon, and Sprint PCS users to select the information of their preferred team or all the results of the Mexican soccer games, via SMS. In the following weeks the service will be extended to other mobile carriers.
In the next phase of this alliance, users will be able to get more news, as well as interact and participate in polls during the games.
Sportsya was founded in 1998 as a sports portal in Spanish, http://www.sportsya.com and belongs to Sports International Group (SIG) LCC. It covers a wide variety of international sports disciplines; it distributes multimedia sports content and promotes sports in Latin America and USA. Sportsya headquarters is located in Miami and it has regional offices in Buenos Aires and Mexico, and corresponding journalists in the main sports locations of the world. Sportsya is associated with the Mexican sports giant, Estadio W Group.
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 92% of U.S. Hispanic viewers in 118 markets through its 15 owned-and-operated stations, 36 broadcast affiliates and nearly 684 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world’s leading media and entertainment companies.
Diana Montoya G.
Communications & PR