SportsYa and Planeta Networks Come Together to Offer More Comprehensive Sports Coverage...

SportsYa and Planeta Networks Come Together to Offer More Comprehensive Sports Coverage to Millions of Broadband Internet Users

The agreement allows broadband Internet users in Latin America and the United States to enjoy popular radio and TV programs at http://www.sportsya.com


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Miami, FL–(HISPANIC PR WIRE)–June 29, 2004–SportsYa, the main producer and distributor of Spanish-language multimedia sports content, signed an agreement with Planeta Networks, a leading broadband solutions company for the Hispanic community, to offer multimedia sports information to millions of users with access to broadband Internet in the United States and Latin America.

As a result, the public will get information from SportsYa thanks to Planeta Networks’ technological platform with live video-on-demand streaming. Every day, users will have the sports information provided by SportsYa in several formats: The day’s top stories (reported by the sports team at http://www.sportsya.com); the Superestadio TV show, one of the most popular in Mexico; scores and rankings from the Copa Libertadores de América, and the national Mexican soccer tournament.

According to Daniel Canel, president of SportsYa, “This agreement optimizes content services already offered by SportsYa through the most advanced technology: our users will be able to see and hear, at any time, and with the best audio and video quality, the best of sports information”.

SportsYa users will have access to all the programming of “Estadio W” the main sports radio network and its affiliate in Mexico, in addition to the specialized show “Fútbol de Primera,” presented by journalist Andrés Cantor.

Rafael Urbina, president of Planeta Networks, which currently operates 25 broadband portals in 9 countries in the continent, said that: “With this alliance, Planeta Networks continues to enhance its sports content offerings in Mexico, where it has a great many broadband clients, who will now be able to enjoy the latest in the sports environment with multimedia content from SportsYa”.

The alliance with Planeta Networks is in addition to a series of content agreements by SportsYa, which make it the sports content provider for the Yahoo! En Español portal and the sports news ticker service for the around-the-clock Argentinean sports channel América Sports, among others. Also, SportsYa sold its prestigious Mexican soccer show “Superestadio” to the Gol TV subscriber sports channel.

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CONTACT:

SportsYa

Communications & PR

Diana Montoya G., 305-546-6208

SportsYa and Planeta Networks Come Together to Offer More Comprehensive Sports Coverage to Millions of Broadband Internet Users