Overland Park, KS–(HISPANIC PR WIRE)–October 10, 2007–For the first time in the U.S., Juanes, the twelve-time Latin Grammy winning rock superstar, will perform songs off his highly anticipated fourth album “La Vida… es un Ratico” (Life is a Moment) at two exclusive Sprint concerts. The shows take place on October 22 at The Fillmore NY @ Irving Plaza in New York City and October 25 at the Vic in Chicago.
Additionally, Juanes’ performance in New York City will be available on Sprint video-enabled phones at no extra charge for all Sprint Power Vision data subscribers. Beginning on November 1, 2007, the performance can be watched on demand from the Sprint TV or Media Player icon on the phone’s main menu.
Scheduled for release on October 23, “La Vida… es un Ratico” tackles themes of world peace, social change and intimate personal thoughts on love and relationships. With the majority of the album recorded in his home studio in the mountains outside of Medellin, Colombia, Juanes was able to work to perfect his distinctive fusion of rock with traditional Colombian rhythms (such as Vallenato, Cumbia and Mapale), as well as other international styles including Flamenco, Troba, Bolero and Tango.
“The songs I write are most often a reflection of deep personal feelings and I love the idea of sharing those thoughts in new, direct ways with listeners,” said Juanes. “Both performing in these intimate venues to unveil my new songs and then being able to share that moment with fans on their mobile phones are new ways for me to get closer to those that appreciate my music.”
Not only is Sprint the exclusive wireless sponsor of Juanes’ 2008 U.S. tour, Sprint is also providing its customers uniquely produced exclusive mobile music and video content. Juanes fans can experience his most recent “raticos” through a series of exclusive video mobisodes on Sprint video-enabled phones. They can also download personalized content such as ringers, full-track downloads and call tones. To access this mobile content, users can text the word “Juanes” to the number 5678 on their Sprint Power Vision phones (standard text messaging and Vision rates apply).
Sprint has partnered with WPAT Amor 93.1 radio in New York and WVIV La Kalle 93.5 – 103.1 radio in Chicago; Station personalities will visit select Sprint stores and conduct contests and games to award tickets to a few lucky winners. Consumers may also win tickets to these private concerts by participating in on-air radio contests.
“Sprint continues to be at the forefront of Latin mobile entertainment. We give Hispanic subscribers what they want, whenever they want, instantly,” said Isaac Mizrahi, director of multicultural marketing for Sprint. “This is another example of how Sprint delivers unique opportunities and relevant content.”
For more on Sprint’s Juanes Music Sponsorship, please visit http://www.sprint.com/juanes.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit http://www.sprint.com.
Declared “the single most important figure of the past decade in Latin pop music” by the Los Angeles Times, JUANES is a TWELVE-TIME LATIN GRAMMY WINNER who TIME Magazine selected as “One of the 100 Most Influential People in the World.” The top-selling Latin rock artist in the world and the genre’s leading social activist, Juanes’ multi-platinum breakthrough album “Un Dia Normal” set the record for the longest Top-10 chart run in Latin music history. Likewise notching an astounding two-year chart run, the guitarist/singer-songwriter’s critically acclaimed follow-up “Mi Sangre” (My Blood) sold over 4 million copies while bringing Juanes to #1 on the charts throughout Latin America, the U.S. and across Europe. The corresponding “Mi Sangre Tour” was the most extensive worldwide tour ever mounted by a Latin artist, with 170 concerts performed before millions of fans at arenas and stadiums in 31 countries on four continents. In recognizing Juanes’ extensive charitable endeavors (most notably on behalf of the innocent victims of Anti-personnel land mines) the Colombian President has called the artist “Colombia’s greatest Ambassador.”
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