Sprint Enhances Framily Offer with Unrivaled Sound Experience on Exclusive Handset, Exclusive...

Sprint Enhances Framily Offer with Unrivaled Sound Experience on Exclusive Handset, Exclusive Music Offerings, Free Spotify

- Redefining the way a smartphone should sound with exclusive HTC One (M8) Harman Kardon edition- Exclusive music offerings that include free Spotify and premium access to music, concerts and artists with Sprint Sound Sessions- Now with no credit check options for Sprint Framily Plan


NEW YORK, April 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — Tonight, recording superstar
Pharrell Williams kicks off a celebration of mobile music innovation from Sprint
(NYSE: S), ushering in the next generation of smartphone sound and the arrival
of one of the most-complete packages of music products, services, apps and
access from one wireless carrier – making Sprint’s signature Framily plan even
more compelling for new and existing customers.

A forerunner in mobile music, Sprint pioneered the first mobile phone with a
built-in MP3 player, the first mobile streaming radio service and the first
mobile-streamed full-length concerts. Today, Sprint sets new mobile music
standards with HD Audio sound on a groundbreaking handset — HTC One®
(M8) Harman Kardon® edition – sold exclusively by Sprint.

The new handset is the culmination of a months-long project that Sprint and
its partners at HTC and Harman Kardon embarked on to redefine the way people
listen to music on their smartphones:

  • A revolutionary application — HARMAN’s Clari-Fi – that restores and
    “rebuilds” music fidelity lost during audio compression. The first time in a
    mobile device, Clari-Fi yields richer, deeper and clearer sound quality for
    compressed digital music (like MP3 downloads or streaming services like
  • Lossless HD Audio music reproduction via a 24bit/192kHz DAC that delivers
    roughly six times the information of compact disc music and 60 times the
    information of an MP3 or streaming music source when playing high-res digital
    (FLAC) downloads from sources like HDtracks.com.


The HTC One (M8) Harman Kardon edition features industry-leading sound with
HTC’s proprietary front-facing speakers, dedicated custom amps for the speakers
and headphones, and the device comes bundled with a custom set of Harman Kardon
AE-S headphones with extended bass response — a $149 retail value. It also
boasts up to 160GB of total data storage with a microSD card slot that supports
up to 128GB of storage cards on top of the built-in 32GB.

The device also features a full 5-inch HD (1080p) screen, Qualcomm®
Snapdragon™ 801, 2.3GHz quad-core CPU, Duo Camera™ using the innovative HTC
UltraPixel module and depth sensor, a dual flash, 1080p HD video recording,
access to “world phone” global connectivity, and Sprint Spark for blazing speeds
and crystal-clear HD Voice performance.

As a bonus, Sprint will offer the Harman Kardon Onyx Studio, sold exclusively
by Sprint, for just $99.99 when purchased with the HTC One (M8) Harman Kardon
edition. A $399.99 retail value, the Harman Kardon Onyx Studio provides the
ultimate sound companion to all smart Bluetooth® devices, furnishing
room-filling sound through its four powered speakers and dual passive radiators.

“For years, mobile music has been watered down and compressed into small,
low-resolution digital files,” said Dan Hesse, Sprint CEO. “The technological
advances in smartphone processors and memories make high-quality audio possible
today, so Sprint, HARMAN and HTC have partnered to bring this breakthrough to
our customers.”

The Sprint-exclusive device will be available at http://www.sprint.com/ or by
calling 1-800-SPRINT1, starting May 2. It will be in all Sprint retail stores
beginning on Friday, May 9. With Sprint Easy Pay, well-qualified buyers can
purchase HTC One (M8) Harman Kardon edition with $0 down (plus tax) and 24
monthly payments of $28.34. A world-class audiophile-quality smartphone, the
device will also be available in the coming weeks at http://www.crutchfield.com/
and http://www.wwstereo.com/ , two of the nation’s leading
providers of high-end electronics.

Experience music in more ways than ever

Sprint today also announces a national entertainment platform – Sprint Sound
Sessions – at the core of which is a premium package of music and privileges for
Sprint customers. Sprint Sound Sessions includes:

  • Spotify – Sprint is giving customers access to Spotify’s catalogue of more
    than 20 million songs. Spotify allows users to play music on demand,
    create playlists, discover new music, share tracks with their friends, listen
    to songs offline, and listen to music without ads across multiple devices.
  • Sprint Music Plus – Sprint’s official music store and player for music
    tracks, albums, ringtones and ringback tones.
  • Music Live – an immersive and interactive experience that is continuously
    updated with the latest music news, current hits, new music and featured
    services. The “always-on” live experience enables customers to discover and
    engage with services that include Spotify, Music News Feed, Top Songs,
    NextRadio (FM Radio) – Music Downloads, Ringback Tones, Ringtones and
    ID-a-Song services.
  • NextRadio – an application for listening to local FM broadcasts on
    customers’ smartphones.


Sprint Sound Sessions will also include premium access to streaming music
services, premium and discounted access to live music events, exclusive
performance recordings, and advanced access to new artist releases. Sprint Sound
Sessions will constantly evolve, combining benefits and exclusive opportunities
that make music more accessible, memorable, and ultimately more satisfying for
Sprint customers.

“Sprint designed Sprint Sound Sessions for customers interested in a more
complete and active music experience,” said Jeff Hallock, Sprint chief marketing
officer, “with edgier programming and events, the ability to share perspectives
with like-minded music lovers and simple and seamless ways to connect with
others who share the same passion for music. Sprint Sounds Sessions will mark a
definitive brand evolution for Sprint. If music is an important part of your
life, then Sprint will become the wireless provider for you.”

Sprint treats Framily members to six months’ free Spotify Premium

As an added music bonus, Sprint will offer six months free of Spotify Premium
for all new and existing postpaid Sprint customers (excluding Corporate Liable)
who are on a Sprint Framily plan and have an Android smartphone, iPhone, Windows
8/8.1 smartphone, including the groundbreaking HTC One (M8) Harman Kardon
edition. Customers not on a Framily plan can enjoy Spotify free for three

For Framily members there’s one more bonus: after six months of free Spotify
Premium, members pay a monthly promotional price of $7.99 (1-5 users) or $4.99
(6-10 users) for 18 months, depending on the number of Spotify Premium users in
their Framily. After 24 months customers pay the standard Spotify price
(currently $9.99 per month).

“With Spotify, people literally have all of the world’s music in their
pockets,” said Daniel Ek, Spotify founder and CEO. “Spotify and Sprint share a
passion for music and technology that makes this partnership a natural fit for
both companies — and the best music deal ever for Sprint customers.”


Framily (1-5

6 months free and then
$7.99/mo. After 18 months, customers will pay full

Framily (6-10

6 months free and then
$4.99/mo. After 18 months, customers will pay full


3 months free and then
$9.99/mo. (must opt-out)


Effective May 2, 2014, Sprint will partner with Spotify to launch 3- and
6-month free trials for all postpaid customers. It will launch in all channels
on all compatible Sprint postpaid devices

Access your favorite sounds on a Sprint device – with no contracts or
credit checks

Beginning May 19, Sprint will make it easier to join a Framily by offering a
no-credit-check option when customers sign up for a Sprint Framily Plan and
purchase a Sprint certified pre-owned device, activate an existing Sprint phone,
or choose to pay full price for their phone. As always, there are no contracts
and no early termination fees with the Sprint Framily Plan.

To make Framily even more affordable, Sprint certified pre-owned devices will
be available in Sprint retail stores starting May 9. Choosing a Sprint certified
pre-owned device is an easy way for customers to get the latest technology at a
fraction of the cost. Every certified pre-owned device is thoroughly inspected,
tested and, if necessary, remanufactured according to new unit specifications.
All certified pre-owned devices go through a 30-point quality checklist and are
inspected for cosmetic defects so they will look just like new. Sprint offers
customers a 14-day worry-free return policy on all its devices.

Sprint Spark speed and capacity will enhance Sprint music offering

The Sprint exclusive device and Sprint’s compelling music offer will have the
added advantage of running on Sprint Spark in markets where available. Sprint
Spark represents a powerful, new network poised to deliver unprecedented
capacity and speed*, offering an improved mobile music experience to

Earlier today, Sprint launched six new Spark markets — Newark, N.J.;
Oakland, Calif.; Orlando, Fla.; Tacoma, Wash.; Waukegan, Ill., and West Palm
Beach, Fla. Sprint has launched 24 Sprint Spark markets and is expected to reach
100 million people by the end of the year. In a related Sprint Spark
announcement made earlier today, Sprint announced another HTC device — Sprint’s
fifth for WiFi Calling on the Sprint Spark network – HTC One Max. WiFi Calling
lets customers make and receive voice calls or texts from a WiFi network at no
additional charge – another innovation, along with better mobile music, to
improve Sprint’s user experience.

In addition to increased capacity and speed, Sprint Spark also has brought
the most advanced innovation in sound quality to its customers. As of today,
High-Definition (HD) Voice has been deployed in 100 markets as part of the
Sprint Spark build. Sprint expects 20 million customers to have HD Voice-enabled
phones by year-end. Sprint HD Voice expands the normal voice call from a
four-octave range to seven octaves, while helping to reduce unwanted background


HARMAN (http://www.harman.com ) 
designs, manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets – supported by
15 leading brands, including AKG®, Harman Kardon®,
Infinity®, JBL®, Lexicon® and Mark
Levinson®. The company is admired by audiophiles across multiple
generations and supports leading professional entertainers and the venues where
they perform. More than 25 million automobiles on the road today are equipped
with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,800
people across the Americas, Europe and Asia and reported sales of $4.7 billion
for the 12 months ended Dec. 31, 2013. The company’s shares are traded on the
New York Stock Exchange under the symbol NYSE:HAR.

(©2014 HARMAN International Industries, Inc. All rights reserved. Harman
Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN
International Industries, Inc., registered in the United States and/or other
countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United
States and/or other countries.)

About HTC
Founded in 1997, HTC Corporation (HTC) is the creator of
many award-winning mobile devices and industry firsts. By putting people at the
center of everything it does, HTC pushes the boundaries of design and technology
to create innovative and personal experiences for consumers around the globe.
HTC’s portfolio includes smartphones and tablets powered by the HTC Sense user
experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more
information, please visit http://www.htc.com/ .

(© 2014 HTC Corporation. All
rights reserved. HTC, the HTC logo, HTC One, the HTC One logo, HTC Sense, HTC
Sense TV, Motion Launch, HTC BoomSound, HTC UltraPixel, UFocus, Zoe, HTC Dot
View, HTC BlinkFeed, and all other HTC product and service names referenced
herein are the trademarks or registered trademarks of HTC Corporation and its
affiliates in the U.S. and/or other countries. All other trademarks and service
marks mentioned herein, including company names, product names, service names
and logos, are the property of their respective owners and their use herein does
not indicate an affiliation with, association with, or endorsement of or by HTC
Corporation. Offers, features, and product appearance and specifications may be
subject to change.)

About Spotify
Spotify is an award-winning digital music service
that gives you on-demand access to more than 20 million tracks. Our dream is to
make all of the world’s music available instantly to everyone, wherever and
whenever they want it. Spotify makes it easier than ever to discover, manage and
share music with your friends, while making sure that artists get a fair deal.
Spotify is available in 56 markets across the world, with more than 24 million
active users and more than 6 million paying subscribers: Andorra, Austria,
Belgium, Bolivia, Bulgaria, Denmark, Cyprus, Czech Republic, Estonia, Finland,
France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia,
Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, The Netherlands, Norway,
The Philippines, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey,
UK, Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El
Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru,
Uruguay, USA, Australia, New Zealand, Hong Kong, Malaysia, Singapore and Taiwan.
Since its launch in Sweden in 2008, Spotify has driven more than 1 billion US
dollars to rights holders. Spotify is already the second biggest source of
digital music revenue for labels in Europe (IFPI, 2011) and the biggest and most
successful music streaming service of its kind globally.

About Sprint:

Sprint (NYSE: S) offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint served nearly 55 million customers as of
March 31, 2014 and is widely recognized for developing, engineering and
deploying innovative technologies, including the first wireless 4G service from
a national carrier in the United States; leading prepaid brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet backbone.
The American Customer Satisfaction Index rated Sprint as the most improved
company in customer satisfaction, across all 47 industries, during the last five
years. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North
America in 2011, 2012 and 2013. You can learn more and visit Sprint at http://www.sprint.com/ or
and http://www.twitter.com/sprint .

*Sprint Spark actual deployment plans and speeds will be determined over time
based on many factors, including build economics and the availability of
equipment, devices and applications.

For more information on Sprint’s music leadership, please visit http://www.sprint.com/music or

For more information on Sprint Spark markets, please visit http://bit.ly/1tYZWj1

SOURCE  Sprint

Sprint Enhances Framily Offer with Unrivaled Sound Experience on Exclusive Handset, Exclusive Music Offerings, Free Spotify