Sprint Recognized For Outstanding Marketing & Advertising to the Hispanic Market

Sprint Recognized For Outstanding Marketing & Advertising to the Hispanic Market


Overland Park, KS–(HISPANIC PR WIRE)–November 19, 2007–Sprint (NYSE: S) received high accolades this month for its exceptional work in Hispanic advertising and account planning. The company picked up two Silver and a Bronze awards at the prestigious Ad Age annual Hispanic Creative Advertising Awards. Moreover, the Association of National Advertisers (ANA) recognized Sprint with an Honoree Prize for one of the best five Hispanic TV spots for 2006-2007 as part of their Multicultural Excellence Awards. Finally, Sprint won a Gold Level award at the second annual HispanicAd.com Account Planning Excelencia (HAPE) Awards, during the Association of Hispanic Advertising Agencies’ 23rd semi-annual conference.

“It’s an honor to be recognized by the marketing and advertising experts,” said Isaac Mizrahi, director of multicultural marketing for Sprint. “We work hard to deliver effective strategic communications to the Hispanic market while taking into account our consumer’s needs, culture and values.”

Sprint received awards for their “Silencio” and “Todo sobre mi familia” TV commercials, and for their interactive campaigns around MANÁ’s music sponsorship and Second Life, a 3D, online digital world. The company showcased its commitment to innovative marketing efforts by developing a first-ever replica of the Sprint Center arena in Kansas City within this virtual world to target Hispanic consumers with streaming concert performances by internationally renowned Latin music artists. The company was also awarded for the outstanding strategic thinking behind the Hispanic Nextel brand.

“With these awards Sprint has demonstrated a level of excellence in Hispanic marketing,” said Bob Liodice, President and CEO of the ANA. “They have proven that they are committed to developing and executing multifaceted and holistic programs that continue to resonate with its Hispanic consumers.”

The awards received demonstrate the company’s ongoing commitment to the Hispanic community. Examples of this not only include Spanish-language advertising, but also in-language Web site materials (http://www.sprint.com/espanol) and customer service; services such as Sprint TV En Vivo; products such as International Direct Connect and International Long Distance; diverse music and sports sponsorships with Juanes, MANÁ and NASCAR; a strong supplier-diversity program; community outreach; and ongoing partnerships with key organizations.

Sprint has been widely recognized for its commitment to inclusion and diversity. In addition to the Ad Age, ANA and HAPE awards, Sprint has received recognition from Marketing y Medios, U.S. Hispanic Chamber of Commerce, Black MBA Magazine, DiversityBusiness.com, DiversityInc., Hispanic Magazine, Hispanic Network Magazine, the Human Rights Campaign, the Kansas City Asian American Chamber of Commerce, the Minority Business and Professional Network, the Northern Virginia Urban League and PR News.

For more information about Sprint’s commitment to diversity, visit http://www.sprint.com/diversity.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving about 54 million customers at the end of the third quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit http://www.sprint.com.

Sprint Recognized For Outstanding Marketing & Advertising to the Hispanic Market