MEMPHIS, Tennessee, Feb. 4, 2013 /PRNewswire-HISPANIC PR WIRE/ — Univision Radio, the radio division of Univision Communications Inc., the leading media company serving Hispanic America, will host its annual St. Jude Promesa y Esperanza® (Promise and Hope) radio event to be held on Feb. 7and 8 to support St. Jude Children’s Research Hospital®, one of the world’s premier centers for the research and treatment of pediatric cancer and other deadly childhood diseases.
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Univision Radio stations in 17 participating cities across the country and Puerto Rico will dedicate two days, more than 30 hours of programming, to help St. Jude provide pioneering research and exceptional care to children battling deadly diseases. No family ever pays St. Jude for anything. The radio event highlights St. Jude patient testimonials and radio promotions to encourage listeners to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month.
St. Jude Promesa y Esperanza will continue this year with the support of Univision’s local television stations, online, mobile and social media platforms in addition to the Univision America AM radio network. During the broadcast, donations can be made using a debit or credit card by calling 1-800-998-8432 at no cost, which entitles donors to a St. Jude Promesa y Esperanza t-shirt; or by visiting promesayesperanza.org from any desktop, tablet or mobile device. Fans can also join the conversation on Twitter via @StJude and using the hashtag #StJudeUvn.
“Univision Radio is committed to supporting the lifesaving mission of St. Jude Children’s Research Hospital,” said Jose Valle, president of Univision Radio. “There is no place like St. Jude. Its doctors and scientists use a pioneering approach to develop and identify promising new treatments and drugs to help children in the United States, Puerto Rico and around the world have a chance at life.”
Since its inception in 1997, St. Jude Promesa y Esperanza has grown to be one of the most successful radio fundraising programs in the U.S. Hispanic market, raising more than $80 million in cash and pledges to help thousands of children like seventeen-year-old Susy.
At St. Jude, doctors confirmed that Susy suffered from Hodgkin lymphoma, a cancer of the lymphatic system. Susy’s treatment includes eight weeks of chemotherapy and 17 rounds of radiation. To her family’s relief, Susy has responded well to treatment and will finish treatment soon. Many children like her are able to dream of a future because they are receiving exceptional medical care and their families will never have to pay St. Jude for anything.
“Each year Univision Radio listeners across the nation are inspired by the lifesaving mission of St. Jude thanks to the stations that share our story of hope with the Hispanic community,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “We’re grateful for the support of Univision Radio in helping us raise awareness and funds to continue finding cures and saving children in communities everywhere.”
The daily operating cost for St. Jude is $1.8 million and more than 75 percent of that funding is covered primarily by public contributions and through events like St. Jude Promesa y Esperanza. St. Jude treats some of the world’s sickest children with pioneering research and exceptional care under one roof. The hospital covers the cost of treatment, travel, lodging and food for patients and a family member. St. Jude also freely shares its research with the medical community, so that one child saved at St. Jude means thousands more saved around the world.
About St. Jude Children’s Research Hospital
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com , which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net .
SOURCE St. Jude Children’s Research Hospital