StarMedia Develops and Launches Xtream Ad Plus Expands US Hispanic Email Service...

StarMedia Develops and Launches Xtream Ad Plus Expands US Hispanic Email Service to 10 Megabytes per Subscriber

Advertisers can now run TV ads via the Internet


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Miami, FL–(HISPANIC PR WIRE – BUSINESS WIRE)–July 8, 2003–StarMedia (http://www.starmedia.com), a full-service web portal serving Spanish-speaking audiences in the Americas, announced today it is continuing to upgrade its site by launching a proprietary new service called Xtream Ad which lets advertisers run full-length video/audio commercials via the web. In addition, the portal is increasing email capacity at no charge for its US Hispanic subscribers to 10 megabytes, approximately two to five times the average web service. Harry Neuhaus, vice president of sales, StarMedia, made the announcement.

“Our goal is to keep offering clients new, effective advertising opportunities. Xtream Ad removes another stumbling block for clients who sometimes lack online creative, now they can take their TV and radio ads and use it on the web without modification, increasing production cost efficiencies and maximizing their online investment,” said Neuhaus. “In addition, by offering the best community services like expanded email at no charge to registered subscribers, we can offer clients a loyal advertising base that is receptive to their messages.”

Xtream Ad was created by StarMedia to be compatible with the industry’s standard advertising servers including DART and ENGAGE. The service runs utilizing broadband or dial-up and is customizable to a client’s specifications. For instance, a client can select whether his ad airs as a pop-under, full window or layer.

StarMedia will offer the improved email service at no charge to US Hispanic subscribers. Users can now send and receive multiple photos or documents without fear of a “failure to deliver” or “insufficient memory” message that they get with other services.

About Wanadoo

Wanadoo, a subsidiary of France Telecom, is one of Europe’s leading Internet and directories companies with, at March 31st 2003, 8,786 million active subscribers, 2.4 billion pages viewed per month and, at December 31st, more than 638,000 advertisers in Directories. Wanadoo is a leading Internet media services provider in France and U.K., the n° 2 in Spain, and is also present in the Netherlands and Morocco. Wanadoo is expanding its Internet operations through, amongst others, broadband Internet access with 1.6 million ADSL and cable subscribers. Wanadoo recorded EUR 2 billion in revenues in 2002 and has approximately 7,000 employees. Wanadoo is listed on Euronext Paris. Further information on Wanadoo can be found on the company’s web site at: http://www.wanadoo.com.

About StarMedia

StarMedia (http://www.starmedia.com) is a Wanadoo company. The web portal is committed to offering users innovative Spanish-language online content and services. Reaching more than eight million Hispanic and Latin Americans monthly, StarMedia is one of the leading Spanish-language sites in the Americas. StarMedia offers a variety of content and services at no charge to its customers including email, chat, postcards, personals, news, entertainment, sports, games and horoscope.

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CONTACT:

Valerie McCarty

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StarMedia Develops and Launches Xtream Ad Plus Expands US Hispanic Email Service to 10 Megabytes per Subscriber