Bloomington, IL–(HISPANIC PR WIRE)–October 2, 2007–State Farm Mutual Automobile Insurance Company is the new national weekly sponsor of “Sábado Gigante” (Giant Saturday), one of Univision Network’s longest-running, top rated television shows. The sponsorship includes weekly host announcements and advertising in the show, as well as recognition in its weekly game and musical segments. The State Farm sponsorship of “Sábado Gigante” will begin Saturday, Oct. 6, 2007 at 8:00 p.m. ET (7:00 p.m. CT) on The Univision Network.
“ ‘Sábado Gigante’ gives sponsors like State Farm an opportunity to engage with the nation’s largest and fastest growing demographic,” said Mark Gibson, assistant vice president of Advertising at State Farm.
Gibson added, “Our presence on ‘Sábado Gigante’ further reinforces our commitment to connect with our Spanish-speaking customers in a culturally relevant way.”
“We are glad State Farm is a part of ‘Sábado Gigante’ in such an integrated fashion,” says David Lawenda, President of Advertising Sales, Univision Communications Inc. “‘Sábado Gigante’ reaches a good cross-section of the Hispanic audience in America. It is a natural fit for a sponsor like State Farm.”
State Farm is a long-time advertising supporter of the Univision Network. However, this marks State Farm’s first weekly sponsorship agreement on ‘Sábado Gigante’.
About State Farm
State Farm(R) insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm’s 17,000 agents and 68,000 employees serve over 75 million auto, fire, life and health policies in the United States and Canada, and more than 1.7 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com(R) and statefarmenespanol™.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net.
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