Orlando, FL–(HISPANIC PR WIRE)–July, 20 2007–The Orlando chapter of the Public Relations Society of America ( <a href="http://www.prsa.org"PRSA )will host public relations professionals throughout Florida for the Sunshine District Conference. The annual conference will be held July 26-28, 2007 at Disney’s Contemporary Resort. This year’s theme is “HDPR: Creating the Clear Picture.”
PRSA’s Orlando chapter wants to focus on contemporary issues to further define the public relations profession. Keynote speakers for the event are Duncan Wardle, vice president of Walt Disney World and Global PR for Disney Parks, and Stacie Bright from Unilever. Wardle will focus on the “Future of PR,” while Bright will discuss her role in Dove’s “Campaign for Real Beauty.” In addition, Natalia Flores, APR, corporate communications manager for <a href="http://www.hispanicprwire.com"Hispanic PR Wire will be conducting a session entitled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives.” The program features insights, tactics and tools for execution and measurement of a successful Hispanic market public relations program with a concentration on media relations. This professional development program is part of the 2007 Hispanic PR & Marketing Strategies Tour that is traveling to dozens of PRSA chapters.
Other speakers include Bob McAdam from Darden Restaurants, Nancy Lane from CNN, Peter King from CBS Radio News and Eric Brewer from Wal-Mart Stores, Inc. John Sowinski, co-founder of Consensus Communications in Orlando, will be among the local speakers and will discuss Florida’s political landscape.
“In this high-tech world of user-generated content and 24-hour news, public relations is an essential component of any organization in the public or private sector,” says Lorelie V. Johnson, president of PRSA’s Orlando chapter. “PR practitioners attending this conference will walk away with a greater understanding of the impact technology has on our profession and the business world and how we can successfully harness the power of technology and information.”
For more information on the conference, visit http://www.prsaorlando.org/hdpr.
The PRSA Orlando Chapter – one of 116 worldwide chapters – is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of entry-level to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.