Studio Latino Leads Unprecedented Expansion of Home Entertainment Product Availability for U.S....

Studio Latino Leads Unprecedented Expansion of Home Entertainment Product Availability for U.S. Latinos

The group is unveiling an unparalleled commitment to meet Latino consumer demand by offering a broad range of Spanish-language and bilingual Videos.


SHARE THIS ARTICLE

Los Angeles–(HISPANIC PR WIRE)–July 15, 2003–A visit to your favorite video store will never be the same as the unique needs of Latino consumers are finally being met! In the wake of the growing U.S. Latino population, Studio Latino is prepared to stock major U.S. video rental and retail outlets with Spanish-language and bilingual home entertainment titles that are supported with Latino friendly merchandising.

Studio Latino was established early in 2003 by Ventura Distribution, a marketing and distribution leader that offers a complete range of sales, marketing, manufacturing and distribution services to independent studios and producers. Studio Latino stands as the leading source of Spanish-language and US Latino programming and showcases a complete range of genres that compose the overall category including Latino Kids, Contemporary Mexican Cinema, Golden Age Mexican Cinema, Films from Spain and Latin America, Latino Cult Titles, Musica Latina, Off-television product, Pop Culture, Reality videos.

“The supply side of the Spanish language market has been fragmented and difficult to access. Ventura’s leadership in gathering product and providing a turn-key sales program has made entry into this market easy. Our initial Latin market tests have had great results and we look forward to rapidly expanding our program,” commented Dusty Bowling, Director of Regional Marketing/Merchandising at Best Buy.

Parent company Ventura Distribution, will formally announce Studio Latino’s core management team and its studio partners: Cozumel Films, Desert Mountain Media, Excalibur Media Group, Rise Above Entertainment, Venevision International, and StudioWorks at the 2003 Video Software Dealers Association (VSDA) conference at the Venetian Resort Hotel and Casino in Las Vegas, Nevada on Wednesday, July 30 at 8:30 a.m. during its sponsored Latin Fiesta breakfast. Studio Latino/Ventura non-exclusively distributes Spanish Language product from Slingshot, UrbanVision, Vangard, and Xenon.

Resolved to be the champion of the diverse home entertainment interests of US Latinos and to secure the appropriate shelf space for Latino products, Studio Latino has brought together a wealth of talented contributors to its core management team. Sr. Vice President of Business Development and Strategic Planning Chris Lynch, a seasoned business development executive having served 15+ years at a major studio, a major music distributor, and independent home video label.

He brings a breadth of experience in video, television, film, and music and has held a range of senior management positions in business development, finance, and creative affairs. Over the past eighteen months, Lynch has led Ventura Distribution’s strategic entry in the Latino market and holds operating responsibility for Studio Latino.

“Studio Latino’s mission is to lead our customers and labels through the wide array of market development issues and distribution challenges that face this emerging category,” said Chris Lynch. “Our team will present a comprehensive range of product mixes developed for the Latino market; turn-key marketing and advertising programs designed to drive “Latino” awareness; and a comprehensive support structure for video “Buyers” to ease their learning curve,” added Daniel Malaguilla, Vice President of Studio Latino.

As Vice President of Studio Latino, Malaguilla oversees all sales, marketing and operations. He is an industry veteran with over a decade of experience focusing on the US Latino market. Daniel previously served as Vice President of Sales and Marketing with Desert Mountain Media, an independent home entertainment and multimedia company specializing in Spanish-language award-winning and classic movies. He also held the position of General Manager of the Spanish Division of Houston-based East Texas Distributing (ETD), a home video distributor for the U.S. general market and Spanish Language licensee of several major and more than twenty independent studios.

Mauricio Buendia, also a seasoned video distribution executive and Latin markets expert, serves as Spanish Market Specialist for Studio Latino and brings the team a vast knowledge of the domestic Spanish, Mexican, Spanish, and Latin American markets. Buendia will develop new customer relationships and identify library/label acquisitions from Spanish speaking territories. Before joining Studio Latino, Buendia held the position of Director of Domestic Spanish Music and Video Markets and Latin America for The Handleman Company, founded Latin Vision, a distributor of American produced films in Latin America, and founded Vestron Video Español, one of the industry’s first Spanish video divisions to acquire original Spanish language films in the U.S.

Considered one of the most knowledgeable experts of Spanish language films in the US market and in particular films of Mexican origin, Arturo Chavez is responsible for product development and release planning and serves as Product Manager. Chavez previously worked at Hispanic Entertainment as a Senior Analyst and at Mexcinema where he oversaw all aspects of distribution, marketing and sales.

Celebrating its 10th year, Ventura Distribution, a dynamic home entertainment company, provides full service sales, marketing, manufacturing and distribution for independent studios. Among the many video lines it represents are: Time Life Video, Billy Blanks’ TaeBo Series, Viz (Pokeman), BET Home Video, Razor&Tie, VAS Entertainment, EMI, Interscope and Showtime among others. Ventura Distribution also exclusively distributes programming of its in-house labels, UrbanWorks Entertainment and StudioWorks Entertainment. Ventura’s diverse programming genres also include anime, classic television, cult and foreign films, extreme sports, family entertainment, independent film, inspirational, music, fitness, urban and other specialty programming.

Video Software Dealers Association (VSDA) is a trade organization established in 1981 by a group of 24 video dealers who represent the $17-billion home video entertainment industry. VSDA enjoys a membership of more than 2,600 companies that range from thousands of smaller, independently owned retail video outlets to large, multi-store video chains. VSDA also hosts a number of educational and industry-oriented business gatherings throughout the year and is a key player in industry advocacy by monitoring legislative activities on federal, state and local levels and responds to legislative actions that impact the home entertainment industry and its thousands of independent business owners.

Please contact Anita Alban of FH Hispania, (213) 489-8292, albana@fleishman.com or

Felix I. Hernandez of FH Hispania, (213) 489-8230, hernandf@fleishman.com for more information.

–30–

CONTACT:

FH Hispania

Anita Albán

213.489.8292

or

FH Hispania

Félix I. Hernández

213.489.8230

Studio Latino Leads Unprecedented Expansion of Home Entertainment Product Availability for U.S. Latinos