Suave Professionals® Partners with Blanca Soto for Premios Juventud®

Suave Professionals® Partners with Blanca Soto for Premios Juventud®

Choose the Star's Hairstyle and You Could Win a Trip to Miami


NEW YORK, June 28, 2011 /PRNewswire-HISPANIC PR WIRE/ — On July 21, viewers’ favorite Latin stars will be honored during Univision’s popular awards show Premios Juventud® (Youth Awards) in the movie, sports, soap opera and pop culture categories. Similar to the show’s voting system, the hair care brand Suave Professionals® is proud to announce its partnership with the beautiful and talented Blanca Soto in the “Elige Mi Peinado” (Choose My Hairstyle) contest, which will give Blanca’s fans the opportunity to choose the hairstyle she will wear for the night, and it will be revealed when she struts the red carpet.

“Vote for My Hairstyle and We Could Meet in Miami”

The winning hairstyle for the star of the hit Univision soap opera “Eva Luna” will be created by celebrity stylist and Suave Professionals® spokesperson, Leonardo Rocco. The stylist explains, “It’s very simple! I have given Blanca three spectacular looks and we need everyone’s help to choose her hairstyle. Go to, Uniclave: Belleza Suave, and vote for the hairstyle that you like the most.” The contest “Elige Mi Peinado” (Choose My Hairstyle) will be open to participants from June 20 until the night before Premios Juventud®, where Blanca will compete to win in the “Actriz Que Se Roba La Pantalla” (She Steals the Show) and “Chica Que Me Quita El Sueno” (Girl of My Dreams) categories. The actress says, “I am happy to be able to live this moment of my career with all of my fans and before anything, I would like to thank them all for voting. I am excited because I trust that with the help of the Suave Professionals® styling product line and Leonardo Rocco’s magic hands, the winning hairstyle will make me feel fabulous.”

After voting for the favorite hairstyle, Blanca’s followers will be directed to the Suave Professionals® Spanish-language Facebook page, Belleza Suave (, where they will be able to participate in “Look Beautiful Like a Star” for the chance to win a weekend trip to Miami with a friend for a luxurious dinner with Blanca. In addition, to strut with more style that night, Rocco will give the lucky winner a special make-over, which includes a hairstyle, make-up application and new outfit! Good luck!

About Unilever North America

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit

About Suave

For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As America’s #1 hair care brand, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand’s commitment to quality is why more than half of American households choose Suave. For more information, visit

About “Look Beautiful Like a Star” Sweepstakes

No purchase necessary. Void in AK, HI and where prohibited. The “Luce bella como una estrella” sweepstakes by Suave Professionals® is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 48 contiguous states & D.C., 18 & older. Begins 9:00 a.m. ET on 6/20/11 & ends 11:59 p.m. ET on July 20, 2011. For official rules, visit


The marks and logos of Premios Juventud®, Univision and Eva Luna are the brands of Univision Communications Inc.

SOURCE Unilever

Suave Professionals® Partners with Blanca Soto for Premios Juventud®