T-Mobile Announces Additional Performances With Popular Latin Artists for the GRAMMY(R) Celebration...

T-Mobile Announces Additional Performances With Popular Latin Artists for the GRAMMY(R) Celebration Concert Tour

Tour Extension Will Hit Houston and New York With Artists Kinky and Jesse y Joy


BELLEVUE, Wash. and SANTA MONICA, Calif., Sept. 2 /PRNewswire-HISPANIC PR WIRE/ — Following the successful spring dates of the GRAMMY(R) Celebration Concert Tour Presented By T-Mobile(R) Sidekick(R), T-Mobile USA, Inc. and The Recording Academy(R) announced today that the tour will extend into the fall for a Latin series with two additional concerts in Houston and New York City featuring Latin GRAMMY- and GRAMMY-nominated rock band Kinky, and Latin GRAMMY-winning pop duo Jesse y Joy.

The Latin themed shows will kick off in Houston at the Warehouse Live Ballroom on Sept. 26 and in New York City at Webster Hall on Sept. 30.

“T-Mobile is delighted to extend our partnership with The Recording Academy to bring two popular Latin artists to audiences who appreciate unique performances,” said Mike Belcher, vice president of branded communications and experience marketing, T-Mobile USA, Inc. “The Latin concert series will continue The Recording Academy and T-Mobile’s promise to deliver diverse musical experiences to Sidekick users and music fans.”

“The Recording Academy recognizes a wide array of musical genres and we are pleased to extend the GRAMMY Celebration Concert Tour with these additional Latin themed shows,” said Evan Greene, chief marketing officer of The Recording Academy. “The previous concerts were memorable experiences for fans, and we are proud to continue our partnership with a brand as committed to music as T-Mobile.”

A limited number of tickets for the performances will be available through special, in-store contests and giveaways at select T-Mobile retail locations in Houston and New York City. The T-Mobile Sidekick Web site, http://www.sidekick.com/grammy, will host information on the participating retail stores and exclusive concert event information. Additional information can also be found at http://www.sidekick.com/GRAMMY and The Academy’s official Web site, http://www.grammy.com.

The GRAMMY Celebration Concert Tour Presented by T-Mobile Sidekick was established in 2008 to create intimate musical experiences for fans across the country. GRAMMY-winning and GRAMMY-nominated artists such as Kelly Clarkson, Missy Elliott, Estelle, Kid Rock, Lady Gaga, Wyclef Jean, Leona Lewis, LL Cool J and Katy Perry have participated in the tour celebrating The Recording Academy’s rich history while providing Sidekick fans the opportunity to be a part of an extraordinary concert experience.

With its signature swivel screen and full QWERTY keyboard, the T-Mobile Sidekick family of devices is designed for virtually anytime, anywhere communication. With access to e-mail, instant messaging and text messaging, as well as a robust Web experience to access sites such as MySpace(R), T-Mobile Sidekicks provide the luxury of being the center of one’s social circle.

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards – the preeminent peer-recognized award for musical excellence and the most credible brand in music – The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the second quarter of 2009, almost 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group – 33.5 million by T-Mobile USA – all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.

SOURCE T-Mobile USA, Inc.

T-Mobile Announces Additional Performances With Popular Latin Artists for the GRAMMY(R) Celebration Concert Tour