Taco Bell Helps Americans Fuel Up This Summer; ‘Drink Big, Win Gas’...

Taco Bell Helps Americans Fuel Up This Summer; ‘Drink Big, Win Gas’ Game Offers Chances For Year-Supplies of Gas, Free Food



SHARE THIS ARTICLE

IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–July 25, 2003–With more than 82 percent of travelers planning to take at least one trip this summer, Taco Bell(R) is making sure that gas costs don’t put the brakes on their vacations (Source: Travel Industry Association of America). In support of the new 42 oz. XL Cruiser Cup(R), the Company invites customers to take part in the “Drink Big, Win Gas” Game at participating Taco Bell(R) locations for a chance to win one of millions of prizes including a year-supply of gas.

“This summer, those who visit Taco Bell and play the ‘Drink Big, Win Gas’ Game have a chance to fuel up their stomachs and their cars,” said Greg Creed, chief marketing officer, Taco Bell Corp. “This is another example of how Taco Bell ‘Thinks Outside of the Bun’ to give our customers what they really need throughout the year.”

U.S. residents can take advantage of the Taco Bell(R) “Drink Big, Win Gas” Game for a chance to win everything from a year-supply of gas (awarded in the form of a $1,500 debit card for gas) to free food. The new XL Cruiser Cup(R) provides two Game pieces and the large drink has one Game piece, with one in nine a winner. Hundreds can win free gas for a year, thousands can win gallons of free gas and millions can win Taco Bell(R) food prizes.

The “Drink Big, Win Gas” Game ends on August 21, 2003. No purchase is necessary to play the Game. Game limited to legal U.S. residents. See http://www.tacobell.com, call 1-800-TACOBELL, or visit in-store for official rules, including odds and free method of entry. Void where prohibited.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. “Think Outside the Bun” and visit http://www.tacobell.com.

–30–MTB/la*

CONTACT:

Taco Bell Corp.

Laurie Gannon/Carol Anawati, 949-863-3915

or

Cohn & Wolfe/Los Angeles

Erin Myers Portman/Ashley Kim, 310-967-2900

Taco Bell Helps Americans Fuel Up This Summer; ‘Drink Big, Win Gas’ Game Offers Chances For Year-Supplies of Gas, Free Food