Taco Poll Holds ‘Appeal’ with California Voters Despite Recent Court Ruling; Patrons...

Taco Poll Holds ‘Appeal’ with California Voters Despite Recent Court Ruling; Patrons Vote With Mouths as Punch-Card System Fails Them



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IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 16, 2003–Unlike the recent court order to postpone the Oct. 7th California gubernatorial recall election, Taco Bell(R) is proving that its Taco Poll still has appeal in the food court. This week’s numbers show that Arnold Schwarzenegger is still back and doing better than ever. Schwarzenegger, with the crunchy beef taco, terminates his opponents for the second consecutive round, commanding 70 percent of votes after four weeks of the Company’s in-store gubernatorial Taco Poll. The Grilled Stuft Burrito, counting for the other 133 candidates, came in second place with 30 percent of the votes. Neither Lt. Gov. Cruz Bustamante, represented by the Chalupa, nor Gov. Gray Davis, with the chicken soft taco, secured any Taco Poll votes this week.

“We encourage our customers to continue voting during this time of uncertainty,” said Greg Creed, chief marketing officer, Taco Bell Corp. “Unlike those troublesome chads, our ‘every bite counts’ policy ensures those who participate in the Taco Poll won’t be left hanging.”

The Taco Poll, now in its fourth week, allows Californians to visit one of more than 1,000 restaurants to “put their vote where their mouth is” for their favorite gubernatorial candidate. Customers are encouraged to “buy votes” simply by purchasing selected Taco Bell(R) menu items. A crunchy beef taco counts as a vote for Schwarzenegger, a soft chicken taco counts as a vote for not recalling Davis, a Chalupa counts as a vote for Bustamante, and a Grilled Stuft Burrito counts as a vote for the remaining 133 candidates.

The Taco Poll will run through the day before the official election. Customers can “Think Outside The Bun” and vote as many times as they like at participating restaurants throughout California.

Voters can monitor weekly results, which are tallied every Tuesday, online at http://www.tacobell.com. To ensure fairness to all candidates, product results will be calculated based on the incremental number of items sold.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain, serving tacos, burritos, signature Quesadillas, Border Bowls, nachos, and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. “Think Outside the Bun” and visit http://www.tacobell.com.

–30–TM/la*

CONTACT:

Taco Bell Corp.

Laurie Schalow/Sally George, 949-863-3915

or

Cohn & Wolfe

Erin Portman/Ashley Kim, 310-967-2900

Taco Poll Holds ‘Appeal’ with California Voters Despite Recent Court Ruling; Patrons Vote With Mouths as Punch-Card System Fails Them