Taco Poll Names Bustamante a Big Chalupa; Taco Bell Poll Shows Californians...

Taco Poll Names Bustamante a Big Chalupa; Taco Bell Poll Shows Californians Are Hungry For Schwarzenegger, Bustamante



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IRVINE, Calif.–(HISPANIC PR WIRE – BUSINESS WIRE)–Aug. 26, 2003–Taco Bell(R) Corp. announces the first installment of its Taco Poll results with former frontrunner Arnold Schwarzenegger leading with 54 percent of votes with his crunchy beef taco. The Grilled Stuft Burrito holds a strong second on the menu with 43 percent of votes for Lieutenant Governor Cruz Bustamante and the remaining 133 candidates; followed by Governor Gray Davis, represented by a chicken soft taco, with three percent. After overwhelming response from consumers to include Cruz in the Company’s in-store gubernatorial Taco Poll and strong support from national poll results, Taco Bell also announced Californians can now take a big bite out of Bustamante … as a Chalupa.

Beginning last Thursday, consumers could visit more than 1,000 California restaurants to “put their vote where their mouth is” for their favorite gubernatorial candidate. Californians “bought votes” simply by purchasing selected Taco Bell menu items. A crunchy beef taco counts as one vote for Schwarzenegger, a soft chicken taco counts as a vote for not recalling Davis and any Grilled Stuft Burrito shows support for any of the other candidates. Now, starting today, consumers who want to show support for Bustamante can choose the Chalupa.

“Californians are asking for Bustamante and we’re delivering him — as a Chalupa,” said Greg Creed, chief marketing officer, Taco Bell Corp. “We are very pleased with the Taco Poll voter turn out and we hope this level of participation carries through to the upcoming election.”

Customers can “Think Outside The Bun” and vote at participating Taco Bell(R) restaurants in California through the day before the official election. Voters can monitor the Taco Poll results, which are tallied and released weekly every Tuesday, online at http://www.tacobell.com. To ensure fairness to all candidates, products results will be calculated based on the incremental number of items sold.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the nation’s leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls, nachos, and other specialty items. Taco Bell serves more than 35 million consumers each week in more than 6,000 restaurants in the U.S. In 2002, Taco Bell generated $5.2 billion in system-wide sales. “Think Outside the Bun” and visit http://www.tacobell.com.

–30–JC/la*

CONTACT:

Taco Bell Corp.

Laurie Schalow / Sally George

949-863-3915

or

Cohn & Wolfe

Erin Portman / Ashley Kim

310-967-2900

Taco Poll Names Bustamante a Big Chalupa; Taco Bell Poll Shows Californians Are Hungry For Schwarzenegger, Bustamante