Tampico Beverages Appoints Richard M. Ross to Vice President of Marketing

Tampico Beverages Appoints Richard M. Ross to Vice President of Marketing


Chicago, IL–(HISPANIC PR WIRE)–March 9, 2006–Chicago-based Tampico Beverages announced today that it has appointed Richard M. Ross to Vice President of Marketing. The announcement was made by company CEO Scott Miller. In his new position, Ross, 45, will continue to build the company’s brand equity through new product innovation, consumer and trade advertising and promotions and public relations, in domestic and international markets.

“Over the past several years, Richard Ross has made a significant impact on our marketing efforts through influencing the direction of our new product development, packaging design, advertising, marketing and promotional outreach to the ethnic and mainstream consumers,” said Scott Miller, Chief Executive Officer, Tampico Beverages. “In his new position as Vice President of Marketing for Tampico Beverages, Ross will further support our goal of building a broader beverage company.”

Ross joined Tampico Beverages in 2001 as Director of Marketing supporting the company’s global marketing efforts. In 2005, Ross was elevated to Senior Director of Marketing. Overseeing a team of seven, Ross leads ethnic consumer research, supports Hispanic-targeted new product development, creates grassroots marketing and event sponsorships, coordinates Hispanic promotions and Spanish-language media and leads public relations and advertising initiatives. Ross has also been instrumental in launching Tampico’s website at http://www.tampico.com and bringing to market new flavors, new packages and new product lines including Tampico Plus and Tampico Flavored Water Beverages. During his tenure at Tampico Beverages, Ross has helped grow the brand to become the #1 Hispanic-indexing non-alcoholic, non-carbonated beverage as well as the #1 overall selling refrigerated juice drink in U.S. groceries surpassing leading competitors Sunny Delight, Minute Maid Drinks and Hawaiian Punch.

Prior to joining Tampico Beverages, Ross has held positions of increasing responsibility at Kraft Foods, Inc., The Coca Cola Company, Intel and Zipple. During his award-winning career, Ross has become a specialist in ethnic branding and product development within the Hispanic, African American and Jewish niches and is often invited to speak at Hispanic marketing conferences throughout the U.S. Since 2004, Ross has served as an Affiliate Faculty Member at the Center for the Study of Hispanic Marketing Communication at Florida State University.

About Tampico Beverages

Privately held Tampico Beverages is headquartered at 3106 North Campbell Avenue, Chicago, Illinois 60618. Tampico is one of the world’s leading manufacturers and marketers of high quality, value-added beverage concentrates, sold under the names Tampico(R) Fruit Punches, Tampico(R) Plus and Tampico(R) Flavored Water Beverages. Tampico is the number one selling brand of refrigerated juice drinks in the U.S. (AC Nielsen, Grocery 2MM+, 52 week data ending June 11, 2005). Tampico Beverages are sold in grocery chains and independent retailers nationally and in more than 50 countries worldwide. For more information on the company’s products, please visit http://www.tampico.com.

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Tampico Beverages Appoints Richard M. Ross to Vice President of Marketing