Tampico(R) Makes a ‘Splash’ Introducing New Flavored Water Beverages with a Tropical...

Tampico(R) Makes a ‘Splash’ Introducing New Flavored Water Beverages with a Tropical Fruit Twist

New Zero-Calorie Tampico Flavored Water Beverages Roll Out in Key U.S. Markets


Chicago, IL–(HISPANIC PR WIRE)–May 23, 2006–It’s no secret that everyone needs proper hydration to stay healthy. In fact, your body needs water more than any other substance except oxygen. However, many people today battle the boredom of drinking plain, “old-fashioned” water to stay hydrated while at home, at the office, after sports or on-the-go. Tampico, the top-selling juice drink brand among Hispanic consumers, is introducing an irresistible new line of naturally-flavored, zero-calorie water beverages sure to drown out America’s “agua aggravation” – Tampico Flavored Water Beverages. Unlike any other water product on the market, Tampico has taken refreshing water and added the essence of tropical fruits like coconut, mamey, mango, pineapple and grapefruit to create a truly unique hydration experience.

“For foreign-born U.S. consumers and their families, traditional flavors from their home countries make a stronger, emotional connection and also serve as a reminder of culture, tradition and history,” said Scott Miller, Chief Executive Officer of Tampico Beverages. “Tampico is known throughout the world for its irresistible, fruit flavors and continued innovation within the beverage category. We’ve put our own tropical twist on water to create a calorie-free, naturally-flavored beverage unlike any other being sold today.”

Tampico Beverages has always focused on bringing its consumers the best tasting, highest quality products at the best value and Tampico Flavored Water Beverages are no exception. It’s the only nationally distributed brand of flavored water beverage sold by the gallon at suggested retail price of $1.29-$1.49. That’s about 17¢ per 16-ounce serving versus other nationally-distributed flavored water beverage brands at about 25-30¢ per serving. Tampico Flavored Water Beverages are now available in four irresistible flavors reminiscent of the tropics – Piña Colada, Mixed Berry, Mamey Mango and Grapefruit Tangerine.

This month, thirsty consumers will find Tampico Flavored Water Beverages in the water aisle of key retailers within several key markets throughout the U.S. including: Arizona, New Mexico, Nevada, Southern California and Texas. The company plans to roll-out its newest product line to more U.S. markets throughout 2006.

Tampico Beverages, which has historically targeted value-conscious consumers predominantly within the Hispanic market, is currently expanding its popular product lines to reach even more consumers. The company’s core juice drink product, Tampico Fruit Punches, is the favorite among Hispanics and has remained the number one selling SKU in the U.S. (Tampico Citrus Punch 128 oz. size) according to ACNielsen. Tampico Flavored Water Beverages are the most recent addition to Tampico’s growing product portfolio.

About Tampico Beverages

Privately held Tampico Beverages is headquartered at 3106 North Campbell Avenue, Chicago, Illinois 60618. Tampico is one of the world’s leading manufacturers and marketers of high quality, value-added juice drink concentrates, sold under the name Tampico Fruit Punches(TM) and Tampico Plus(TM). Tampico is the number one selling brand of refrigerated juice drinks in the U.S. (AC Nielsen, Grocery 2MM+, 52 week data ending June 11, 2005). Tampico Beverages are sold in grocery chains and independent retailers nationally and in more than 50 countries worldwide. For more information on the company’s products, please visit http://www.tampico.com.

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Tampico(R) Makes a ‘Splash’ Introducing New Flavored Water Beverages with a Tropical Fruit Twist