ATLANTA–(HISPANIC PR WIRE – BUSINESS WIRE)–Sept. 10, 2002–TBS Superstation will expand its use of a Spanish-language feed available for retransmission in the SAP (second audio programming) format to include its college football package.
The feed will go beyond simply featuring translations of the English broadcast, with two Spanish-language announcers providing live play-by-play (Jose Medellin) and analysis (Marcelo Godoy) in their own language and style. Viewers will be able to use the SAP button on their television to listen to Medellin and Godoy call all 11 TBS Superstation match-ups, featuring the Pac-10 and Big 12. The network kicks off its coverage on Saturday, Sept. 14, with UNLV @ Oregon State at 7 p.m. (ET)/4 p.m. (PT).
“The Pac-10 is very pleased that TBS Superstation’s games will be broadcast in a Spanish-language feed,” said Thomas C. Hansen, Pac-10 Commissioner. “Each of our areas has a significant Spanish-speaking population, and this will offer these viewers an opportunity to enjoy the college football games in their own language.”
“We are very excited about the addition of a Spanish-language feed,” said Kevin Weiberg, Big 12 Commissioner. “This is a great way to build on the growing number of Spanish-speaking fans of college football. We believe that the growing diversity of the Big 12 region is a real strength and this feature of our Turner Sports agreement will add a new dimension to the regional and national coverage of Big 12 football.”
Medellin and Godoy have spent much of 2001 working together on Atlanta Braves radio on WWWE (1100 AM), providing Spanish play-by-play and analyst work, respectively. Medellin’s impressive resume also includes stints covering the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks for Spanish language papers from 1998-2001. Medellin was also the official voice for the 1996 Olympic Games Spanish host radio station and was Fox’s first Spanish language announcer for its Major League Baseball ‘Game of the Week’ via SAP. Godoy covered every major local sports team in Atlanta for an Atlanta-based Spanish newspaper in 2001. His radio experience as a host, anchor and producer dates back to 1993.
TBS Superstation’s Big Play Saturday will include the Saturday evening college football game, immediately followed live by the new hosted movie franchise, The Movie Bowl. Ernie Johnson will host from The Big Game House, providing cutaways and highlights from other games throughout the telecast. Following the game’s conclusion, Johnson will hand off to Matt Arden and Cheri Christian, hosts of The Movie Bowl.
The Pac-10 is composed of Arizona, Arizona State, California, Oregon, Oregon State, Stanford, UCLA, USC, Washington and Washington State. The Big 12 includes Baylor, Colorado, Kansas, Kansas State, Missouri, Nebraska, Oklahoma, Oklahoma State, Iowa State, Texas, Texas A & M and Texas Tech.
Turner Sports, Inc., an AOL Time Warner Company, presents some of the best and most popular sporting events worldwide, and is a leader in televised sports programming. With events airing on three networks — TBS Superstation, TNT and Turner South — Turner Sports’ line-up includes the NBA, NASCAR and NASCAR.com, college football, arena football, professional golf and PGA.com, Atlanta Braves baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball and figure skating.
TBS Superstation, Turner Broadcasting System, Inc.’s flagship entertainment network is basic cable’s #1 network among key adult demos and cable’s most-watched network, a position it has held for 25 consecutive years. Reaching more than 88 million households, the Superstation offers viewers a wide mix of programming, including action-packed original movies, groundbreaking original series, hosted movie franchises, world broadcast premieres, popular sitcoms, Atlanta Braves baseball and college football. The Superstation’s Web site is located at TBSsuperstation.com.
Jeff Pomeroy, 404/827-4786
Beth Buursema, 404/885-2051