TeleFutura Launches First Television Station in North Carolina

TeleFutura Launches First Television Station in North Carolina

WTNC To Offer Hispanic Hyper-Growth Market New Spanish-Language Programming Choices


SHARE THIS ARTICLE

DURHAM, NC–(HISPANIC PR WIRE – BUSINESS WIRE)–October 16, 2003—TeleFutura, a Univision Communications Inc. (NYSE: UVN) broadcast television network, today announced that it has expanded its reach to the growing North Carolina Hispanic community through its acquisition of WIWW, a low-power television station in Durham, North Carolina. The station’s call letters have been changed to WTNC. The TeleFutura Network now reaches 78% of Hispanic television households nationwide and the TeleFutura Television Group now has 30 owned and operated stations.

“The addition of WTNC into the North Carolina market will allow us to better serve the rapidly-growing local Hispanic community,” said Maria Montaño, the station’s General Manager. “With expanded Spanish-language programming choices such as TeleFutura’s blockbuster movies and award-winning news targeted specifically to this audience, North Carolina Hispanics of all ages will have a channel to call their own. We are also looking forward to the opportunity to play an even greater role in the local community as an advocate for issues specific to Hispanics.”

According to U.S. Census data, North Carolina has one of the fastest growing Hispanic populations in the country. The Raleigh-Durham-Fayetteville market currently has 156,000 Hispanic residents. This Hispanic hyper-growth market grew 390% since 1990, making it one of the top five growth markets in the nation.

The TeleFutura Television Network was launched on January 14, 2002, as the first 24-hour national broadcast television network to premiere with network programming in every day part. TeleFutura was created to provide a new range of viewing choices to U.S. Hispanics.

TeleFutura attracts an audience that is younger than all other Spanish-language broadcast networks and significantly younger than the major English-language networks.

TeleFutura’s programming is distinct from that of Univision Communications’ other television networks and its Spanish-and English-language competitors by airing alternative genres during nearly every day part.

For more information, please visit http://www.univision.net.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 29 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 65 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes the Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications is headquartered in Los Angeles with network operations in Miami and television stations and sales offices in major cities throughout the United States.

–30–

CONTACT:

Citigate Sard Verbinnen

Stephanie Pillersdorf/Brooke Morganstein

212/687-8080

TeleFutura Launches First Television Station in North Carolina