Miami, FL–(HISPANIC PR WIRE)–November
30, 2006–Univision Communications Inc. (NYSE: UVN), the leading Spanish-language
media company in the U.S., today announced that with just one day to go, the TeleFutura
Network delivered explosive double digit growth during the current November Sweep
period versus last year, resulting in its highest primetime performance ever compared
to any sweep period in its history among key demographics of Hispanic Adults 18-34,
18-49, and Total Viewers 2+.
During the November 2006
sweep, TeleFutura’s Adult 18-49 audience grew an impressive +61% in primetime
compared to November 2005, while its Adult 18-34 audience grew +62%. Much of
TeleFutura’s primetime success can be attributed to its expanded library
of Hollywood blockbuster movies, many premiering in Spanish for the first time
on American television. In addition, it has seen significant audience growth
for its specially produced Spanish-language version of the “Family Feud”
game show, “¿Qué Dice la Gente?” as well as the introduction
at 10pm of the original drama series produced exclusively for TeleFutura, the
runaway primetime hit “Así es la Vida” (That’s Life).
Nov ’05 Nov
AA (000) AA (000)
06 vs. ’05
Total Viewers 2+
’05 Nov ’06
AA (000) AA (000) 06
Total Viewers 2+
Source: NHTI, 11/2/06-11/28/06
vs. 11/3/05-11/30/05, Mon-Sun 7-11pm
“The sensational November
sweep results reflect the success of our recent refinement to our counter programming
strategy,” said Bert Medina, Senior Vice President and Operating Manager,
TeleFutura Network. “Our new lineup has clearly established a powerful
connection with our viewers by providing them with more programming choices
than ever. I believe TeleFutura is now uniquely positioned to become America’s
#2 Spanish-language broadcast network in every demo and daypart.”
— On November 5th 2006,
1.5 million Hispanic Viewers (2+) & 1.0 million Hispanic Adults 18-49 tuned
in to watch Charytín Goyco’s exclusive interview with the king of
“ranchera” music, Vicente Fernandez in “Confesiones De Un Rey:
Vicente Fernández” special.
— “Confesiones De
Un Rey: Vicente Fernández” currently ranks as the highest-rated
entertainment special of all time on the TeleFutura Network since its launch
in 2002 among Hispanic Households and key Hispanic Viewers which include Persons
2+, Adults and Men 18-34 and 18-49.
— TeleFutura’s blockbuster
movie showings of “Jurassic Park” on 11/5/06 and “The Mummy”
on 11/9/06, both aired on “Cine De Las Estrellas,” are two of the
highest-ranked feature films of all time among Hispanic Adults 18-49, delivering
1,159,000 and 978,000 viewers, respectively.
— “Jurassic Park”
is currently the highest-ranked feature film of all time on the TeleFutura Network
among Hispanic Men 18-49 (6.4 Rating/708,000 audience)
— TeleFutura currently
ranks as the #2 Spanish-language network among Hispanic Adults 18-34, Hispanic
Men 18-34 and Hispanic Men 18-49
Adults 18-34 Men 18-34
TF % Adv.
In the country’s top
three major markets, TeleFutura experienced double digit primetime growth in
key demos, especially in the all important Hispanic Adult 18-49 segment:
— Los Angeles +43%
— New York +20%
— Chicago +14%
stations rank #2 in these major markets:
— In Los Angeles, KFTR
is the #2 station during primetime among Hispanic Adults 18-34 and 18-49. The
TeleFutura affiliate has 70% more Hispanic Adult 18-34 viewers and 90% more
Hispanic Adult 18-49 viewers than Telemundo.
— In Chicago, WXFT is the
#2 station during primetime among Hispanic Adults 18-34 and 18-49. The TeleFutura
affiliate has 90% more Hispanic Adult 18-34 viewers and 60% more Hispanic Adult
18-49 viewers than Telemundo.
Source: NSI (11/02/06-11/27/06)
The TeleFutura Network was
created to provide a new range of viewing choices to U.S. Hispanics of all ages.
TeleFutura counter-programs existing Spanish-language television networks, airing
alternative genres during nearly every daypart. For example, TeleFutura broadcasts
hit movies against primetime novelas, first-run talk shows against daytime novelas,
and original novelas against news and talk shows.
Inc. is the premier Spanish-language media company in the United States.
Its operations include Univision Network, the most-watched Spanish-language
broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast television
network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavisión, the country’s leading Spanish-language cable network;
Univision Television Group, which owns and operates 62 television stations in
major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language
radio group which owns and/or operates 69 radio stations in 16 of the top 25
U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group,
which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based
Disa Records as well as Fonomusic and America Musical Publishing companies;
and Univision Online, the premier Spanish-language Internet destination in the
U.S. located at http://www.univision.com. Univision Communications also
has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s
pay television channels in the U.S., and a non-voting 14.9% interest in Entravision
Communications Corporation, a public Spanish-language media company. Univision
Communications is headquartered in Los Angeles with television network operations
in Miami and television and radio stations and sales offices in major cities
throughout the United States.
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