DALLAS, TX–(HISPANIC PR WIRE)–February 14, 2003–Adding to the commitment of making the Dallas Desperados a family affair, the club’s Chief Operating officer, Shy Anderson today announced that KXTX, the local Telemundo 39 station, will air a 30-minute weekly program featuring the franchise entering its second year in the Arena Football League (AFL).
“We are very excited to reach out to Telemundo’s viewers through this agreement by airing a program on Friday’s at 10:30 AM,” Anderson stated. “When we look at the diversity of our city and the importance the Hispanic community holds to us, it is an excellent opportunity demonstrating that a Desperados game is an affordable event for the entire family in any language. With a game day radio broadcast in Spanish and now, a 30-minute weekly program, the Desperados en Español is a reality.”
Adding to his play-by-play in Spanish duties, veteran broadcaster Victor Villalba will host the weekly show. Considering the time slot, the program promises to have interesting segments for fans to better understand the arena game, along with the frenetic action that characterizes a league that enters its 17th season.
“As a local television station, Telemundo 39 continuously searches for ways to highlight local activities and opportunities,” said Jose Valle, VP, General Manager of KXTX, Telemundo 39. “We are committed to serving the DFW Hispanic community and believe that this is an ideal vehicle to let our community discover an exciting entertainment value that is affordable, fun and for the entire family to enjoy.”
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 90% of U.S. Hispanic viewers through its 11 owned and operated stations and more than 50 broadcast affiliates. Telemundo is a wholly-owned and operated subsidiary of NBC, the nation’s leading broadcast network.
The Desperados enter their second season in the Arena Football League (AFL) playing their home games at Reunion Arena. After a debut campaign that led to a playoff berth, the franchise was recognized with the AFL Commissioner’s Award for their impressive inaugural season, which included leading the league in attendance with an average 13,603 fans per game. Tickets are on sale and can be purchased with a credit card by calling (972) 785-4900 or by visiting http://www.dallasdesperados.com.
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CONTACTS:
Jose Valle
Normando Delgado
Carmen Moreno
214-521-3900
