ROCKVILLE, Md.–(HISPANIC PR WIRE – BUSINESS WIRE)–Oct. 13, 2003–Telenor Mobile Interactive USA (http://www.telenor-interactive.com), an interactive media company, is partnering with Telemundo, one of the leading Spanish-language television networks in the United States and Puerto Rico. Telenor will be introducing premium wireless text message interaction to viewers of The Roof, a popular live music program on Telemundo’s mun2, a cable TV channel geared towards U.S. Latino viewers ages 18 to 24.
Telenor Mobile Interactive, the first company to offer a cross-carrier, premium wireless text message service in the United States, is providing these same audience interactivity capabilities to The Roof, a daily two-hour, high-energy program that combines live performances, music industry news and interviews featuring the hottest recording artists. Fans of The Roof can discuss their favorite bands, comment on the latest trends or vote for the top song of the day via premium text messaging right from their wireless phones. The hosts of the show will instantly respond to the comments and messages, which will be displayed on the television screen.
“Media companies like Telemundo can create a relationship with fans by giving them an active role in the programs they enjoy. Fans of The Roof can now offer their opinions and suggestions for the show’s content,” says Steinar Svalesen, CEO of Telenor Mobile Interactive. “Our relationships with Telemundo and Mun2 show that television interactivity is making its mark with the youth market and will help to spur the adoption of all text messaging services.”
Viewers of The Roof who subscribe to AT&T, Cingular and T-Mobile wireless services can start interacting with the show via premium text messaging in mid-October. Premium text messaging fees apply in addition to regular service charges.
About Telenor Mobile Interactive USA
Telenor Mobile Interactive USA, an interactive media company, develops and implements innovative mobile applications based on cross-carrier premium messaging capabilities. The company is a fully owned subsidiary of Telenor Mobile, the wireless business area of Telenor ASA (Nasdaq:TELN). Telenor ASA is an international telecommunications company headquartered in Oslo, Norway. In 1999, Telenor pioneered premium wireless text messaging and allowed audience interaction for European media productions through the introduction of new innovative business models. Telenor Mobile Interactive USA (http://www.telenor-interactive.com) is spearheading Telenor’s introduction of interactive mobile services and cross-carrier premium text messaging in the United States.
Telenor Mobile Interactive USA
Grace Alfredo, 610-642-8253
Steinar Svalesen, 301-838-7950