Third Annual MultiCultural Media Expo Opens Registration, Announces Agenda and Confirmed Speakers...

Third Annual MultiCultural Media Expo Opens Registration, Announces Agenda and Confirmed Speakers for March 11-12 Show

Nation's Largest Annual Multicultural Marketing Event to be Held at Los Angeles Convention Center


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Los Angeles, CA–(PRNewswire-HISPANIC PR WIRE)–February 15, 2008–Organizers of the third annual MultiCultural Media Expo — the nation’s largest multicultural marketing event — announced today that they are still accepting registration, exhibit booth reservations and sponsorships for the 2008 show slated for March 11-12 at the Los Angeles Convention Center. An agenda for the conference and a list of preliminary speakers also were released today. Complete details can be found at http://www.mcmexpo.com.

The 2008 MultiCultural Media Expo will cover a wide range of issues and subjects relating to multicultural media and marketing. Agenda topics include: allocating multicultural marketing budgets; emerging research; mobile marketing; sports marketing; family-friendly content and brands; radio as a vehicle to reach multicultural audiences; digital media; social networks; and separate 101 sessions on multicultural marketing. The conference will also feature a special panel moderated by Kathy Johnson, president of the 1500 member National Association of Multi-ethnic in Communications (NAMIC) trade organization.

The Expo also will include an exhibit floor featuring companies and solutions that address multicultural marketing needs. Exhibit-only registrants may avoid the $25 onsite fee with a complimentary advance registration via the web. Exhibitors will benefit from a fully integrated press room to announce new products and services, which is hosted by PR Newswire, the Official Breaking News Service of the MultiCultural Media Expo.

David Takata, president of Engage Capital, Inc., the owners of the Expo, said, “The MultiCultural Media Expo is the place to be for anyone who is interested in learning more about the intricacies of marketing to multicultural audiences. This year’s event will be our best yet, with great speakers, new show partners, and a growing list of exhibitors. We had tremendous interest from executives wishing to speak, which underscores the value of this conference while enabling us to select a dynamic group of presenters who are the leaders and visionaries.”

A sampling of confirmed panels/speakers/exhibitors includes:

Day 1 – March 11

Matias Perel, CEO, Latin3; Robert Bush, VP Multicultural, Ethnic Print Media Group; Patricia Romero, National Manager Multicultural Marketing, Hyundai Motors; Natalie Rouse, Director National Ethnic Marketing, Comcast; Gwen Kelly, Senior Marketing Manager, Wal-Mart; David Morse, President & CEO, New American Dimensions; Rajan Dev, COO, Hot Studio; Shawn Marshall, VP Multicultural Marketing & Sales, Vibes Media; Gary Glouner, Dir. Prod. Mgt., Mobile Ad Platforms, Microsoft; Diane Valencia, Dir. Mobile Content & Services, Univision Movil; Ivan Cevallos, CEO, Luminacion; Miguel Gomez Winebrenner, Sr. Hispanic Market Consultant, Cheskin; Victor Reiss, Manager Emerging Markets, FedEx; Joseph Schramm, President, Schramm Sports & Entertainment; Eddie Salcedo, Director Partnership Development, AEG; Shawn Hunter, President CD Chivas USA; Barbara Bekkedahl, SVP National Ad Sales, Gospel Music Channel; Martha Montoya, Founder & CEO, Los Kitos; Kirk Whisler, President & Research Director, Latino Print Network; Jacob Miles, CEO, Grapevine Star Entertainment; Darcy Stamler, President, Radio Wave Marketing; Oveda Brown, Sr. Multicultural Radio Marketing Specialist, Arbitron; Peter Remington, VP/Market Manager, Spanish Broadcasting System; Jose Villa, Founder & President, Sensis Agency; Alicia Morga, CEO, Consorte Media; Don Moore, Google; Jose Marquz, Director, Mun2 Digital; Admixture Network; California Hispanic Chamber of Commerce’s Access to Business Capital (ABC) Program, ChineseBizNews.com; Conexion360; Hispanic Trending, Latin Vision; MakeItFlashy.com; Plural & Partners; PR Newswire; Trimex Outdoor; Tyloon.

Day 2 – March 12

Lee Vann, Founder & CEO, Captura Group; Ellen Gold, W. Coast Regional Sales Manager, Terra Networks; Liliana Townshend, Founder & CEO, Tierra Natal; Kay Madati, VP Marketing, Community Connect; Lisa Black, SVP Digital Media, SiTV; Deborah Gray Young; Carl Kravetz, CEO, cruz/kravetz: IDEAS; Reggie Denson, SVP/Managing Director Multicultural Marketing, Clear Channel Katz Advantage; James Briggs, CEO, Briabe Media; Kathy Johnson, President, NAMIC; Ravi Pillai, Director of Marketing, Saavn; Ariela Nerubay, VP Sales & Marketing, TuTV; Vicky Free, VP Entertainment Marketing, TBS, TCM & TNT; Daniel L. Villanueva, Partner, RC Fontis; Admixture Network; California Hispanic Chamber of Commerce’s Access to Business Capital (ABC) Program, ChineseBizNews.com; Conexion360; Hispanic Trending, Latin Vision; MakeItFlashy.com; Plural & Partners; PR Newswire; Trimex Outdoor; Tyloon.

About the MultiCultural Media Expo

MultiCultural Media Expo is the nation’s largest multicultural marketing event. The expo is a portfolio holding of Engage Capital, Inc., a diversified investment firm that specializes in unique research as a method of identifying and maximizing value for its clients. The company focuses on the impact of the rapidly changing demographics in the United States, and is one of the top investment firms in the country demonstrating knowledge of minority consumer behavior and buying preferences.

Third Annual MultiCultural Media Expo Opens Registration, Announces Agenda and Confirmed Speakers for March 11-12 Show