Terra and Telemundo Partner to Launch an Exclusive Site for Chivas and...

Terra and Telemundo Partner to Launch an Exclusive Site for Chivas and El Tri

Partnership will offer marketers exclusive U.S. multi-screen opportunities tied to Mexican Soccer


MIAMI, Feb. 2 /PRNewswire-HISPANIC PR WIRE/ — Terra (Terra.com), the leading original digital content producer with a primary focus on the U.S. Hispanic experience, announced today a partnership with Telemundo, a leading producer of innovative and high-quality content for Hispanics in the U.S. and around the world, to offer marketers an opportunity to sponsor soccer games across multiple screens and own specific custom content areas. Beginning today, soccer fans will have unprecedented access to premium soccer content from Telemundo and Terra at http://www.futbolestelar.tv , making it the premiere destination for online soccer coverage.

“We are proud to partner with Telemundo and offer users and soccer fans the best content of the Mexican Soccer League,” said Fernando Rodriguez, CEO for Terra USA. “This new partnership bolsters Terra’s already impressive online soccer content and solidifies our place as a leader in Premium online soccer coverage,” added Rodriguez.

“Our partnership with Terra provides marketers and advertisers with robust multi-platform offerings with exclusive content that is unique to the Telemundo Group,” said Jacqueline Hernandez, Chief Operating Officer, Telemundo. “Telemundo has a long-standing tradition in delivering stellar sports programming, particularly soccer, to our U.S. viewers and innovative marketing solutions to our clients; making the network the ultimate destination for both audiences.”

All of Telemundo’s soccer programming, from coverage of “El Tri,” the Men’s Mexican National Soccer Team to Chivas, will be available exclusively through this partnership on the co-branded Spanish language site. Other features include video highlights of exhibition games and qualifiers for the World Cup, exclusive interviews, behind-the-scenes footage, game schedules, statistics and athlete biographies.

Users will be directed to http://www.futbolestelar.tv from the Terra.com homepage, and also by promotions airing on Telemundo programming. Users can stay informed and share real-time reactions through posts, videos and photos as well as contribute with comments and interact with Telemundo’s Futbol Estelar anchors, Andres Cantor, Sammy Sadonvnik and Jessi Losada, through blogs, chats and much more.

The Terra and Telemundo partnership offers clients unmatched opportunities to create cross-promotional advertising packages with two of the leaders in the Hispanic marketplace.

About Terra USA

Terra USA ( http://www.terra.com ) is a leading internet company and original digital content producer with a primary focus on the U.S. Hispanic experience including 29 channels in English and Spanish. Terra USA reaches the broadest audience in the U.S. Hispanic market according to comScore Media Metrix and Nielsen/Net Ratings. Terra USA offers interactive tools and unites the most relevant professional and user generated content, offering a unique experience to the user.

Terra USA is part of Terra Latin America, which celebrates its 10-year anniversary in 2009. With presence in 18 countries, including the United States, Terra Latin America has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month and a collection of 250 thousand videos.

Terra Latin America is the leading internet company in the region. In 2007 Terra Latin-America reported $500USD million in net revenues with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, United States, Uruguay and Venezuela.

About Telemundo

Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world’s leading media and entertainment companies.


Terra and Telemundo Partner to Launch an Exclusive Site for Chivas and El Tri