MIAMI, FL–(HISPANIC PR WIRE)–Oct. 23, 2002–Terra.com has teamed with Telemundo Network to provide a virtual all-access pass for viewers who can’t get enough of the highly anticipated reality TV show Protagonistas de la Música. Beginning October 21, the official site will offer exclusive news, gossip and never-before-seen footage of the show, available only on Terra.com. Die-hard fans will be also able to vote off their least favorite participants each week by logging on to http://www.terra.com.
Protagonistas de la Música is an unscripted, real-life look at the human drama that unfolds when a group of 14 (seven men and seven women) aspiring music idols live, eat, and work together for nine weeks within the confines of a television studio. The participants will be challenged to showcase their talents while 35 cameras and 75 microphones tape their every move and sound, 24 hours a day.
Terra.com will offer exclusive daily updates, free and on-demand video footage and images, off-air dialogue of real-life dynamics and gossip, and background information on all the characters – available 24 hours, seven days a week. Fans will also be able to post their comments about the Protagonistas in on-line forums and get the inside scoop on life in the studio during weekly “live chat” sessions with eliminated cast members on http://www.terra.com every Tuesday at 7 p.m. (EST).
“The Internet component on Terra.com allows viewers to vicariously extend the experience of the TV show through the interactive tools, such as the online forums and live chat sessions, creating an exciting entertainment experience for the U.S. Hispanic audience, ” said Manuel Bellod, Terra.com CEO. “Never before has the Hispanic Internet played such a vital role in the television-viewing experience, and we are pleased to continue to break new ground as the official site of Protagonistas de la Música.”
Terra.com also was the official website of last season’s Protagonistas de Novela. The integrated content proved wildly successful with fans all around the country. The show’s audience voted off one or more participants every week by logging on to the official Protagonistas de Novela website on Terra.com. Terra.com received hundreds of thousands of incremental unique visitors during the eight weeks of the show, with over 25% of the TV audience logging on to the site each night following the show.
At the end of every week, two participants from Protagonistas de la Música will be selected for elimination – one by fellow cast members and the other based on low points earned from the weekly challenges. The viewing audience can then log on to vote on-line at http://www.terra.com or by phone to decide which of the two will stay for another week and which will be asked to leave.
Terra.com’s entertainment editor and celebrity gossip columnist will be the only journalist with backstage access to the set on a day-to-day basis. She will post her daily “scoop” exclusively on Terra.com.
Puerto Rican singing sensation Carlos Ponce will host the show and oversee all of the participants’ activities, while acting as their mentor, counselor and guide. Protagonistas de La Música will air Monday through Friday at 8 p.m. (ET/PT) on Telemundo. For more information, log on to http://www.terra.com.
About Terra Lycos
Terra Lycos is a global Internet group with a presence in 42 countries in 19 languages, reaching 116 million individual users per month worldwide. The group, which grew out of the acquisition by Terra Networks, S.A. of Lycos, Inc., which took place in October 2000, is one of the most widely visited web sites in the United States, Canada, Europe, Asia and Latin America, and is the largest access provider in Spain and Latin America.
Terra Lycos, headquartered in Barcelona and with operating centers in Madrid and Boston, as well as elsewhere, is traded on the Madrid stock exchange (TRR) and the Nasdaq electronic market (TRLY).