Terra Launches Countdown to Atom Project

Terra Launches Countdown to Atom Project

Rollout Campaign Introduces Users to Innovative Features Debuting Monthly in 2009


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MIAMI, Dec. 8 /PRNewswire-HISPANIC PR WIRE/ — Terra (Terra.com), the leading Internet company in Latin America with a presence in 18 countries, including the United States, is counting down to the January 7, 2009 debut of its Atom Project with a one-month rollout campaign. The Atom Project will evolve Terra’s platform to fit the needs of contemporary Internet users, introducing its audience of 60 million to a new interactive component on the seventh day of every month throughout 2009. With the Atom Project, Terra will gather in a single place the most relevant professional and amateur content in a way that is totally transparent for Internet users. Previews of the Atom Project are now live at www.terra.com.

The campaign leading up to the launch of the Atom Project features seven elements, including multimedia advertisements, a one-minute introductory video and other teasers. The initiative is designed to ignite curiosity and create expectations throughout the 18 countries where Terra has a presence, including the United States and Latin America.

The Atom Project places Terra in the third generation of digital media. “We are building a new internet experience,” said Fernando Madeira, general director of Terra Latin America. “Terra will become the natural destination to find out what is happening around the planet, anywhere people are. It’s a new way to see the world.”

About The Atom Project

With an investment of over $10 million and a focus on user experience, the Atom Project was developed in partnership with Razor Fish, a US-based company. On the seventh day of each month in 2009, a new cutting-edge component of the Atom Project will be presented. Components include tools for multimedia collaboration and interaction, all designed to strengthen the exchange of content generated by users and Terra. The resulting platform will allow for the integration and contextualization of high-impact rich media on the portal’s homepage and its many channels, videos on Terra Shopping and even ad-server tools for cell phones, including the iPhone and smartphones.

Terra’s record-breaking coverage of the 2008 Olympics in Beijing was a preliminary step in the Atom Project, changing the way people watch sports in the US, Latin America, Brazil and elsewhere. Audience numbers hit a record 22,756 million and 39 million videos were watched, 30 percent of which were live (versus the Internet average of 10 percent). User participation was also unprecedented with more than 100,000 contributions and 20,000 posts published on Terra’s interactive channel, Fanzone.

About Terra Latin America

Terra, the largest Internet company in Latin America, is active in 18 countries, including the United States, and already has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month.

Terra reported net revenue of $500 million in 2007 and has portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela.

About Terra USA

Terra USA is the leading original digital content producer with a primary focus on the US Hispanic experience. Its portal Terra.com includes 29 channels in English and Spanish featuring News, Music, Entertainment, Sports and Terra TV as well as community areas, blogs and services reaching the broadest audience in the U.S. Hispanic market, according to comScore Media Metrix and Nielsen/Net Ratings. Terra.com is part of the largest Internet company in Latin America, with presence in 18 countries, including the United States, and already has approximately 60 million unique visitors per month, 8 million unique users per month on Terra TV, with an average of 66 million streamings per month. In 2007, Terra Latin America reported US$500 million in net revenues.

SOURCE Terra USA

Terra Launches Countdown to Atom Project