Terra launches “Terra Live Music Home Sessions” with Honda Civic Coupe

Terra launches “Terra Live Music Home Sessions” with Honda Civic Coupe

Connecting music, adventure and today's youth on and offline.


MIAMI, Jan. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — Terra, a global digital media company and content producer with a presence in 19 countries, launches “Terra Live Music Home Sessions” with the all-new 2014 Honda Civic Coupe. Building upon the success of “Terra Live Music,” Terra launches a new program to connect brands with consumers nationally and locally, on and offline. This innovative program offers Terra’s audience the opportunity to win a private “Terra Live Music” concert at home and a hometown tour and outing with the band, driven by the new Honda Civic Coupe.

Sweepstakes winners will be able to invite their friends to a live private concert with the band at home, taking the band on a personal tour of their hometown, visiting local attractions and exploring the city aboard a Honda Civic Coupe.

This fantastic journey will be captured via videos, photos and posts, and shared on Terra and via social media (@TerraLiveMusic, #TerraLiveMusic, #Honda#Civic and @HondaLatino.

“We are excited to build upon the success of ‘Terra Live Music’ and to partner with Honda to launch this brand new program,” said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. “‘Terra Live Music Home Sessions’ gives our audience the unprecedented chance to invite their favorite bands into their hometown for a live taping and tour while sharing the experience online across platform with their friends and all of Terra’s audience.”

The winners will be announced during the first “Terra Live Music Home Session” event in mid-February with Kinky, a five-member band from Monterrey, Mexico. Kinky is one of the most significant bands in rock-electronic with high onstage energy. Known for their Hispanic spin on Techno music, the band is also part of the all-new 2014 Honda Civic Coupe #GolGol campaign with a custom song.

To enter the sweepstakes and for more information about “Terra Live Music Home Sessions”, visit http://www.terra.com/home-sessions/concurso/.

About Terra
Created in 1999, Terra is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices – including PCs, tablets, smart phones, connected TVs and DOOH screens.

In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events – from live shows with artists like Paul McCartney, U2, Alejandro Sanz and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. Honda has more than 30 years of experience producing automobiles in the region, which began with the Accord in Marysville, Ohio, in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/multimedia/in/


Terra launches “Terra Live Music Home Sessions” with Honda Civic Coupe