MIAMI, Sept. 10, 2013 /PRNewswire-HISPANIC PR WIRE/ — Terra (http://www.terra.com/ ), a leading global Hispanic digital media company and content producer with a presence in 19 countries, presents an exclusive live-streaming music performance featuring the dynamic award-winning Cuban-American singer-songwriter Jencarlos Canela in Chicago next Wednesday, September 18th at 8pm CDT. This is a Terra Live Music Production presented by American Family Insurance, KRAFT Macaroni & Cheese and Sprint and will be available online at Terra.com and via smartphones and tablets.
The “Terra Live Music in Concert” will be live streamed in the United States and Latin America in order to engage a global audience across languages, borders and screens. This 360 program includes pre, during and post digital presence and media, PR and social outreach including high quality online video content, social media activations and seamless brand integration across multiple screens.
“We are thrilled to partner with Terra for our second year to present this engaging interactive bilingual music show,” said Dwayne Maddox, Media Administrator of American Family Insurance. “The Terra Live Music in Concert program is an effective way for American Family Insurance to reach our Hispanic consumers and connect with them both live and online, through their passion for music,” added Maddox.
During the concert, the award-wining musician who launched “I Love It,” his first bilingual single this May, will premiere a few songs from his highly anticipated third album to be released later this year.
“KRAFT Macaroni & Cheese is a brand that embraces Hispanic heritage and what better way to celebrate our cultural diversity than through music? That’s why we are proud to partner with Terra to take part in this innovative live music platform,” said Noelle O’Mara, Senior Brand Manager at Kraft.
Fans will have the opportunity to interact with the Cuban American artist by sending their questions via Terra’s Facebook page, https://www.facebook.com/terrausa, and Twitter, https://twitter.com/TerraMusicaUS, using the hashtag #TerraLiveMusic.
“As a wireless communications provider offering industry-leading mobile 4G LTE data services across the nation, we understand how important it is for our customers to have access to entertainment on-the-go via their mobile phones. We are pleased to partner with Terra to offer Music lovers a platform to interact and enjoy music virtually anywhere,” said Kymber Umana, Sprint Hispanic Marketing Manager. “Terra Live Music is transforming the experience for music fans and we are happy to provide groundbreaking technology that allows them to be part of this new trend,” added Umana.
“Once again, Terra is excited and proud to offer our partners and clients engaging multi-screen opportunities to effectively engage with the Hispanic audience using music, mobile, digital, video and of course social media and PR,” said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. “We are excited to showcase our next ‘Terra Live Music in Concert’ with Jencarlos Canela live streamed from Chicago, one of our most important markets,” added Sarachek Blacker.
Visit http://www.terra.com/ next Wednesday, September 18th at 8:00 pm CDT to enjoy the latest interactive Terra Live Music in Concert experience with with Jencarlos Canela.
Created in 1999, Terra (http://www.terra.com/portada/ ) is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices – including PCs, tablets, smart phones, connected TVs and DOOH screens.
In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events – from live shows with artists like Paul McCartney, U2, Alejandro Sanz and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.
Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a unit of Vivendi, a global media and communications company.
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