MIAMI, Nov. 26, 2013 /PRNewswire-HISPANIC PR WIRE/ — Sony Music Entertainment, a global recorded Music Company, and Terra, a global digital media company and content producer with a presence in 19 countries, announce “Terra Live Music in Concert” with Prince Royce “Soy El Mismo”, the interactive bilingual music experience of the year, on December 4, 2013 at 8:00 p.m. ET on Terra.com.
This “Terra Live Music in Concert” event, presented by Pepsi, Samsung, Sprint and Toyota Corolla, is the latest in Terra’s successful 360-degree music program and includes live streaming and Video on Demand. This highly anticipated concert will be live streamed globally in HD across multiple platforms. This marks Prince Royce’s first ever live stream, an artist who has become one of the biggest breakthrough artists that the Latin music industry has seen in many years.
“Sony Music is proud of the impact Prince Royce has made in a short time. We are pleased to work with Terra for his first live streamed concert across the U.S. and Latin America,” said Nir Seroussi, Managing Director of Sony Music US Latin.
“Our last 2013 “Terra Live Music in Concert” is sure to end on a high note with Prince Royce. His audience is well connected across platforms and very socially active, so this program and concert is sure to be one of the social events of the year!”, said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. “Once again, Terra is proud to offer an interactive, multi-platform initiative to our partners and clients to effectively engage with the Hispanic audience using music, mobile, digital, video, social media and PR,” said Sarachek Blacker.
“For the second consecutive year, Pepsi is proud to partner with Terra to connect and engage millions of fans globally through one of their key passion points – music,” said Shanna Parra, Senior Marketing Manager, PepsiCo. “Through ‘Terra Live Music,’ Pepsi will bring the excitement of now to music fans from the U.S. to Latin America, getting them closer to the artist they love.”
The pop singer-songwriter from the Bronx will perform live in Miami. The concert will be available for streaming online and on mobile devices and tablets in 19 countries worldwide including the U.S. and Latin America. Viewers will be encouraged to interact with each other across all platforms via social media using the hashtags #TerraLiveMusic, #PrinceRoyce and #SoyElMismo.
“Innovation and advancement are at the core of our mission and values as we strive to offer our consumers an enhanced mobile experience with 4G LTE technology that rivals that of other network providers. We know that customers crave unlimited access to the content they want most, and Terra’s Live Music concert series offers just that,” said Kymber Umana, Sprint Hispanic Marketing Manager. “We are thrilled to align with a partner who continues to push the boundaries for innovation as much as we do, and we are confident that the upcoming event with the bachata superstar Prince Royce will be phenomenal,” added Umaña.
The Latin music icon who sold-out shows during his 30-city US tour, will perform songs from his latest album “Soy El Mismo,” which debuted at #1 in the US and Puerto Rico on Billboard’s Top Latin Albums chart. Royce reached #1 on Billboard’s Hot Latin Songs chart, for a fourth time, with his hit single “Darte Un Beso” and garnered his first American Music Award nomination for Favorite Latin Artist. Earlier this year, the three time Latin Grammy nominee signed a major recording contract with Sony Music Entertainment with plans to release Spanish-language albums through Sony Music Latin, as well as English-language albums via RCA Records.
Created in 1999, Terra is one of the largest digital media companies in the world, reaching a monthly audience of 100 million people interested in entertainment, lifestyle, sports and news content. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens and devices – including PCs, tablets, smart phones, connected TVs and DOOH screens.
In addition to breaking news on its portals and its premium products and services, Terra is recognized for its excellence in live broadcasts of major sports and entertainment events – from live shows with artists like Paul McCartney, U2, Prince Royce and Kings of Leon, to the Olympic Games, which were transmitted live, in up to 36 simultaneous channels throughout Latin America in 2012. Headquartered in Brazil, Terra has offices in the United States, Latin America and Spain.
About Prince Royce
Prince Royce is the biggest breakthrough artist the Latin music industry has seen in many years. Royce’s third album “Soy El Mismo” debuted at #1 in the US and Puerto Rico on Billboard’s Top Latin Albums chart, on a milestone week in which he also reached #1 on Billboard’s Hot Latin Songs chart (for a fourth time) with hit single “Darte Un Beso”. He also garnered his first American Music Award nomination for Favorite Latin Artist.
Earlier this year, the artist signed a major recording contract with Sony Music Entertainment with plans to release Spanish-language albums through Sony Music Latin as well as English-language albums via RCA Records. For a complete bio on Prince Royce visit: http://www.PrinceRoyce.com .
About Sony Music US Latin:
Sony Music US Latin, a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.
About Sony Music Entertainment:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
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