Thanksgiving in July

Thanksgiving in July

Jack in the Box® restaurants introduce Turkey Jack – the first turkey burger offered by a major quick-serve chain


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SAN DIEGO, CA–(HISPANIC PR WIRE)–June 30, 2003–Jack in the Box® restaurants has gone to the birds, well, to the turkeys to be exact, and on Monday, July 7, it will unveil its latest burger creation – the Turkey Jack, the first turkey burger offered by a major quick-serve chain.

Once reserved for holiday gatherings, the popularity of turkey has far outgrown Thanksgiving dinner in recent years. According to the National Turkey Federation, consumption of turkey in the U.S. has risen 116 percent since 1970, with the average American consuming more than 17 pounds of turkey a year.

While purists can’t imagine enjoying turkey without a side of cranberries and candied yams, the Turkey Jack – featuring a turkey patty topped with melting cheese, lettuce, tomatoes, red onion slices, pickles, ketchup and a mayo-onion sauce on a jumbo bun – is sure to produce a few converts.

“Turkey offers a fresh flavor that appeals to consumers looking for something new and different,” said Tammy Bailey, director of menu marketing and promotions. “We think the Turkey Jack will answer customer demand not only for alternatives to beef and chicken, but also for exciting new choices and tastes.”

Bailey said Jack in the Box customers may customize their favorite burger by substituting the new turkey patty for an additional 50 cents per patty. This option does not apply to burgers on Jack’s Value Menu. The Turkey Jack is priced at a suggested $3.29 at all participating

Jack in the Box restaurants.

Jack in the Box Inc. (NYSE: JBX) operates and franchises two restaurant chains, Jack in the Box® and Qdoba Mexican Grill®, in a combined 29 states. Jack in the Box is the nation’s first major drive-thru hamburger chain, with more than 1,900 restaurants, and Qdoba Mexican Grill is an emerging leader in fast-casual dining, with approximately 100 restaurants. With headquarters in San Diego, Jack in the Box Inc. has more than 44,000 employees. For more information, visit http://www.jackinthebox.com.

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CONTACT:

Kathleen Finn, 858/571-2301

Manager, Corporate Communications

Thanksgiving in July