The 2nd Annual La Costeña Feel the Heat Jalapeño Eating Challenge Tour...

The 2nd Annual La Costeña Feel the Heat Jalapeño Eating Challenge Tour Launches to Offer Jalapeño Lovers the Chance to Break Current Record

For every jalapeño eaten, La Costeña will donate product to local food banks


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San Antonio,TX–(HISPANIC PR WIRE)–April 16, 2007–The La Costeña Feel The Heat Jalapeño Eating Challenge Tour is heating up the summer for its second consecutive year, by challenging jalapeño lovers to attempt to break last year’s record for the most jalapeños eaten within one minute. The current record is 16 jalapeños. The multi-state tour will be making stops at major Hispanic events across the country. Winners from each participating city will win a $500 cash prize. In addition, for every jalapeño consumed during the contests, La Costeña will donate product to the local food banks and hunger relief agencies, another incentive for jalapeño lovers to participate in the fiery summer challenge. During last year’s tour, more than 800 jalapeños were consumed during the summertime contests.

Featuring its brand new built-in-state-of-the-art kitchen, the mobile tour will also offer the opportunity to experience La Costeña’s authentic Mexican cuisine through on-site cooking demonstrations. La Costeña’s Chefs will be sharing their secrets on traditional Mexican recipes such as chicken with mole, nopalitos salad and chipotle tostadas, as well as helpful tips for flavorful and daily meal preparation.

The La Costeña Feel the Heat Jalapeño Eating Challenge Tour will host the jalapeño eating challenge at the following cities: Phoenix, Los Angeles, San Jose, San Francisco, San Antonio, Dallas, Houston, Atlanta and Chicago.

La Costeña is a Mexican company with more than 80 years of experience manufacturing, distributing and marketing high quality canned foods, which preserve the flavor of the traditional Mexican cuisine, making their products the preferred choice of millions of consumers who daily enjoy its delicious variety of products including peppers, salsas, beans, mole, mayonnaise, tender cactus, among other favorites. For additional product information, please visit http://www.lacostena.com.mx

The 2nd Annual La Costeña Feel the Heat Jalapeño Eating Challenge Tour Launches to Offer Jalapeño Lovers the Chance to Break Current Record