Secaucus, NJ–(HISPANIC PR WIRE)–June 16, 2004–Puerto Rico has a new PLACE to shop for kids. From playground pieces to dressy designs, THE CHILDREN’S PLACE RETAIL STORES, INC. (NASDAQ:PLCE) has everything a kid needs – and wants to look fashionable. With style, comfort, and price points that will make mom and dad smile, THE CHILDREN’S PLACE is the PLACE for kids’ clothes. So, stop by and see the first CHILDREN’S PLACE store in Puerto Rico at Plaza Carolina.
With over 700 stores in the United States and Canada, THE CHILDREN’S PLACE is the authority on children’s fashion. Combining today’s hottest fashions with never-out-of-style basics, THE CHILDREN’S PLACE offers everything you need for a complete wardrobe for kids sizes newborn to 14. If your kids want it, you can bet THE CHILDREN’S PLACE has it, all with the quality and price that you want. Choose from countless outfit options all created for easy mixing and matching. Create head-to-toe looks with the PLACE’S variety of collections including denim, special occasion wear, beach wear, outerwear, sportswear, and sleepwear. Pair the cool clothes with amazing accessories like shoes, hats, hair clips and headbands, flip-flops, bags, and more.
To celebrate this monumental opening, THE CHILDREN’S PLACE created a special carnival for kids, moms, and dads on Thursday, June 10 and Sunday, June 13. While new shoppers grabbed the latest looks, they enjoyed clowns, face painting, and snow cones, and free giveaways.
As if that wasn’t enough, THE CHILDREN’S PLACE invited some special guests to help cut the ribbon on grand opening morning. Former Miss Puerto Rico Desiree Lowry was on hand in the morning to get the carnival started and TV star Chicolla joined in the fun in the afternoon.
The new store is modeled in THE CHILDREN’S PLACE “Techno Color” design, an exciting and colorful approach to kid’s shopping. From the second you set foot inside you are greeted with a burst of color. The comfortable surroundings feature color-coded “rooms” designed to make shopping a fun and unique experience for each gender and age group. The easy flow of the store layout is enhanced with wide aisles, allowing for better maneuverability with strollers and carriages.
This summer, THE CHILDREN’S PLACE has the hottest looks to sport while having fun in the sun. Come and shop for sundresses, tanks, and skirts for baby and big girls plus cargo shorts, denim, and tanks for baby and big boys. Find stylish swimwear and cool accessories like flip-flops, sunglasses, and hats, for all the kids in the family.
THE CHILDREN’S PLACE sees an exciting future at Plaza Carolina and hopes that it will pave the way for more locations throughout Puerto Rico.
THE CHILDREN’S PLACE
PLAZA CAROLINA MALL
The Children’s Place always has the essentials when it comes to outfitting boys and girls ages newborn to 10. Offering everything from fashionable basics to stylish party wear, you can find head-to-toe looks that will take your kids anywhere from the playground to special occasions. The perfect blend of up-to-the-minute fashion, quality and value, The Children’s Place makes shopping fun for everyone. Shop any of the 700+ throughout the United States and Canada or visit the online store @childrensplace.com
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Candice Harmon, 212 929 7979
Elaine Drebot, 212 929 7979