The Havanera Co. Sponsors Latina Magazine’s 2nd Annual Latina Nights

The Havanera Co. Sponsors Latina Magazine’s 2nd Annual Latina Nights



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MIAMI–(HISPANIC PR WIRE – BUSINESS WIRE)–August 11, 2003–The Havanera Co.(TM) proudly announces its sponsorship of the 2nd annual Latina Nights event at 10 p.m. on August 15, 2003 at Crobar in Miami. Latina Nights, held also in New York City and Los Angeles, is a series of intimate listening parties for the bicultural, urban Latin market. Latina Nights introduces thousands of Latina magazine readers to new, up and coming Hispanic artists. Featured artists like Latin Grammy Award winner Jorge Moreno and Luis Fonsi have headlined this musical event. This year’s Miami entertainment will include such artists as Frankie Negron, Carolina Lao and Area 305.

The Havanera Co.(TM) will fuse fashion and music by showcasing its fashion forward styles on salsa dancers from the renowned World Salsa Federation. The World Salsa Federation, headquarted in Miami, is the governing body for salsa competition and instruction in the United States. The dancers will show off their seductive salsa steps in The Havanera Co.(TM)’s signature drawstring pants and Latin inspired tops. The Havanera Co.(TM) will also outfit Erik and Cristian from Telemundo’s “Protaganista’s de Novela.”

Lori Medici, vice president of Marketing for Perry Ellis International Inc. said, “We are very excited and proud to be part of this music experience here in Miami. It gives us a great opportunity to connect with fashion-conscious, multi-cultural music fans of all ages and to showcase our fashion pieces on up and coming Latino talent.” The Havanera Co.(TM) sponsors events such as Latina Nights because music is an integral part of the brand’s marketing strategy. Past events sponsored by the brand include the Winter Music Festival in Miami, and Fiesta Broadway in Los Angeles, where the audience danced to performances by The Havanera Co.(TM)’s spokesperson Tito Puente Jr.

Attendees can enjoy the evening’s performances and entertainment, and participate in many activities being offered by the event’s sponsors. For more information on The Havanera Co.(TM) or Latina Nights, go to www.havanera.com or http://www.latina.com. For the full selection of these fashion forward styles, visit your nearest JC Penney retailer today.

About Perry Ellis International Inc.

Perry Ellis International Inc. (Nasdaq:PERY) is a leading designer, distributor and licensor of a broad line of high quality men’s sportswear, including causal and dress casual shirts, golf sportswear, sweaters, dress casual pants and shorts, jeans wear, active wear and swimwear to all levels of retail distribution. The company’s portfolio of brands includes 25 of the leading names in fashion such as Perry Ellis(R), Jantzen(R), Munsingwear(R), John Henry(R), Grand Slam(R), Natural Issue(R), Penguin Sport(R), Ping(R) golf apparel, The Havanera Co.(TM) Axis(R), and Tricots St. Raphael(R). Additional information on PEI is available at http://www.perryelliscorporate.com.

Safe Harbor Statement

Forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The actual results of Perry Ellis could differ materially from those expressed or indicated by forward-looking statements. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in the Perry Ellis’ filings with the SEC. Any forward-looking statements speak only as of the day hereof and Perry Ellis disclaims any intent or obligation to update the same.

–30–jar/mi*

CONTACT:

Perry Ellis International Inc., Miami

Lori Medici, 305/418-1209

or

Armando Rios, 305/418-1298

The Havanera Co. Sponsors Latina Magazine’s 2nd Annual Latina Nights