ATLANTA, April 21 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot(R), the world’s largest home improvement retailer, announced it has named Frank Bifulco senior vice president and chief marketing officer. Bifulco will report to Craig Menear, the Company’s executive vice president, Merchandising.
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Bifulco will have full responsibility for the strategic marketing vision of The Home Depot along with category marketing and brand development. He will join the Company on April 28. John Ross, who served as the interim head of the Company’s marketing department while performing his regular duties, will remain in his role of vice president, Advertising.
Bifulco brings nearly 30 years of marketing, sales and general management experience in consumer products and retail businesses. Most recently, he served as chief customer officer and president of Hasbro North America Sales. In this role, he was responsible for account management and for setting the overall customer strategy and go-to-market approach for driving Hasbro’s toy and game sales in the U.S., Canada and Mexico.
Previously, from 2001 to 2003, Bifulco served as the chief marketing officer for The Timberland Co., setting the overall business strategy and direction for building the brand and for driving consumer marketing efforts globally. From 1994 to 2000, he was the senior vice president, marketing for Coca-Cola North America, responsible for brand management and for volume-driving consumer marketing plans across the U.S. and Canada. He started his professional career at Procter & Gamble.
The Home Depot(R) is the world’s largest home improvement specialty retailer, with 2,257 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China. In fiscal 2007, The Home Depot had sales of $77.3 billion and earnings from continuing operations of $4.2 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index. HDG