The LeBron James Family Foundation and Sprite Tip-off National ‘’Meal & a...

The LeBron James Family Foundation and Sprite Tip-off National ‘’Meal & a Movie’ Initiative during NBA All-Star 2008

Sprite and NBA All-Star LeBron James of the Cleveland Cavaliers play host to 200 New Orleans area Boys and Girls Club members and their families


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New Orleans, LA–(HISPANIC PR WIRE – BUSINESS WIRE)–February 15, 2008–Two hundred New Orleans area Boys and Girls Club members and their families will enjoy a family-style meal and sneak peek of Cleveland Cavaliers and NBA All-Star LeBron James’ documentary at the “Meal & A Movie” event hosted by Sprite and The LeBron James Family Foundation.

“This great evening will bring families together for a good meal and give them an opportunity to relax and spend time with each other,” said LeBron James. “My Foundation is committed to empowering those who need help and support.”

Attendees from five New Orleans Boys and Girls Clubs will be treated to a family-style dinner, ice-cold Sprite, contests and prizes at a Boys and Girls Club in the New Orleans area.

“There is considerable research that shows the real benefits of families sharing meals together,” said Beatriz Perez, senior vice president, Interactive Marketing, Coca-Cola North America. “We understand and believe in the value of coming together as a family at mealtime, and Sprite is honored to be able to help The LeBron James Family Foundation in this worthy cause.”

About The LeBron James Family Foundation

Founded in 2004, The LeBron James Family Foundation empowers children and single-parent households through innovative programming and initiatives, building hope for those who are dealing with adversity through education, recreation, employment and better health. The Foundation sponsors a wide range of events and activities that strengthens the bonds between family members and provides families with the opportunity to make their own choices. In addition, the Foundation plans and develops the “King for Kids Bikeathon” and other events that demonstrate its commitment to the community and create special memories for families in need. For more information on the LeBron James Family Foundation, call 216-325-0792 or go online to LeBron.msn.com.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company.

Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com.

The LeBron James Family Foundation and Sprite Tip-off National ‘’Meal & a Movie’ Initiative during NBA All-Star 2008