The ‘Touring with ChocoMilk and Pancho Pantera’ Program Launches to Empower Children...

The ‘Touring with ChocoMilk and Pancho Pantera’ Program Launches to Empower Children to be Active and Strong

Mobile tour showcases the nutritious milk modifier’s important role in a well balanced diet


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San Antonio, TX–(HISPANIC PR WIRE)–August 15, 2007–The Touring with ChocoMilk and Pancho Pantera program launches in San Antonio to promote the importance of a balanced nutrition and exercise for the mental and physical development of children who are at an age where building strength is crucial. The 10-week tour is visiting the states of Texas, Illinois, Arizona and California.

The Touring with ChocoMilk and Pancho Pantera program offers mothers and children the opportunity to experience ChocoMilk, available in its strawberry and chocolate flavors kids love. ChocoMilk is the only flavored milk modifier with NutriPantera Formula, enriched with 16 vitamins and minerals from ABC to Zinc.

The mobile tour features a variety of interactive activities to help kids develop their inner Panther Power, just like the official ChocoMilk mascot, Pancho Pantera. Children can participate in fun games, while learning about the importance of a balanced nutrition and physical activity at the Pancho Pantera Challenge Area. These activities are designed to educate children about making healthy eating choices for the development of mental and physical strength.

Obesity is a serious health concern for children and adolescents, as it increases the risk of many diseases and health conditions including asthma, type 2-diabetes, and heart and cardiovascular diseases.

According to the CDC, children who adopt physical activity by the time they are 13-years old are more likely to continue to participate in physical activity into adulthood, therefore making them less prone to develop or suffer from obesity.

ChocoMilk acknowledges the importance of generating awareness of this rapidly growing problem, therefore the Touring with ChocoMilk and Pancho Pantera program will visit local Boys and Girls Clubs, YMCA’s and school events to educate children on these issues, while bringing them gallons of fun. ChocoMilk will donate product to these local children’s charities.

About ChocoMilk

ChocoMilk is part of the nutritional product family of Mead Johnson, manufacturer of the well-known infant formula Enfamil. Since its introduction 80 years ago, ChocoMilk remains a part of many families throughout generations. ChocoMilk recognizes the importance of a balanced nutrition throughout childhood, which is why it is the only milk modifier with the NutriPantera Formula, enriched with 16 vitamins and minerals. Available in chocolate and strawberry, its delicious flavor is a favorite for kids and adults alike. For more information about ChocoMilk products, please visit http://www.chocomilk.com.mx.

The ‘Touring with ChocoMilk and Pancho Pantera’ Program Launches to Empower Children to be Active and Strong