The Weather Channel Interactive Enters U.S. Hispanic and Latin American Markets With...

The Weather Channel Interactive Enters U.S. Hispanic and Latin American Markets With starMedia

On the Heels of Announcing New Channel Launch, STM & TWCi Kick-off Joint Ad Sales Initiative


MIAMI, Dec. 9 /PRNewswire-HISPANIC PR WIRE/ — Following the recent launch of starMedia Clima, a new, comprehensive weather-related Portal service powered by The Weather Channel Interactive (TWCi), the two media leaders have announced they also will partner in developing their Pan-regional sales efforts. Under the terms of the agreement, starMedia will represent the Espanol site of TWCi for the advertising sales initiatives in Latin America and the U.S. Hispanic Market.

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“During the course of developing starMedia Clima, together with our colleagues at TWCi, we realized how both companies could also benefit by joining forces to leverage our strengths to better service our advertisers,” noted starMedia COO Juan Jose Nunez. “We’re very excited about this opportunity, and have every confidence it represents a true win-win equation for starMedia, TWCi, and especially our advertisers.”

starMedia confirms that several important Telecommunications as well as Tourism & Travel advertising accounts have already signed-on in the initial stages of their new strategic alliance with TWCi. In October, re-launched the website with a new look and feel as well as improvements to the site navigation and interactive maps. The launch translated immediately in growth of page views for the site.

“We’re delighted with the initial results garnered from our new alliance with starMedia,” noted Pascal Racheneur, Director International at TWCi. “The overall feedback we’ve received from the advertising community is quite positive and inspires confidence with regard to the future development of our sales activities throughout the U.S. Hispanic and Latin America markets.”

About The Weather Channel Interactive

The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including, The Weather Channel Desktop, and The Weather Channel Mobile., the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 38 million unique users online each month in the U.S. and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile video and the most popular content site on the mobile Web. Other TWCi sites include, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including,,, and For more information please visit

About is a free-to-web global portal connecting more than 24 million Spanish-speakers through the Internet as well as providing them with the most relevant and extensive information and services. starMedia has local operations in Colombia, Mexico, Spain and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Orange (, a subsidiary of the France Telecom Group.


The Weather Channel Interactive Enters U.S. Hispanic and Latin American Markets With starMedia