NEENAH, WI–(HISPANIC PR WIRE)–May 5, 2003–Humorist Will Rogers declared “common sense ain’t so common.” But SCOTT® Tissue and Towels, mindful that parents are masters of common sense, has launched a nationwide search for the first Chief Common Sense Officer (CCSO) – to serve as a role model for such wisdom.
The CCSO will serve one year to champion the common sense cause. This person may make appearances, conduct interviews, write columns and uphold the Code of Common Sense. The successful candidate will receive a consultative fee of $25,000, a brand new FORD® WINDSTAR® mini-van and paid travel expenses if necessary.
“For more than a century, the SCOTT® brand has stood for common sense – proven quality at a fair price. Generations through the years have gravitated to this icon of everyday wisdom,” said Ellen Wheeler, Associate Director at SCOTT. “And, today, a practical approach to life is more important than ever. That’s why SCOTT tissue and paper towels are honoring the newest generation of common sense as we launch our search for the CCSO.”
The nationwide search to find the first ever Chief Common Sense Officer – a role model for common sense everywhere – launches May 1. This person is the person everyone seems to go to for advice, manages all of his/her priorities well, and demonstrates practical solutions to everyday problems.
Individuals can enter the contest via online or through the mail. Here’s how:
— Enter online – Anyone from across the country can submit their common sense tips online at http://www.scottcommonsense.com. Official rules and prize information also are available online.
— Enter by mail – Entrants can submit common sense tips via U.S. mail to the following address:
SCOTT® CHIEF COMMON SENSE OFFICER CONTEST
16055 West Stratton Road
New Berlin, WI 53151
— Entry forms are also available at participating retail stores. The search begins May 1 with the SCOTT® Squad making over 1,000 appearances in eight markets. The SCOTT® Squad will recruit entrants for the CCSO and distribute samples and coupons in markets including Houston and San Antonio in Texas; San Francisco, Sacramento, Los Angeles and San Diego in California, Seattle, and Portland. SCOTT® recruiters will distribute entry forms at retail locations in each city.
The call for common sense candidates will also appear in several major metropolitan newspapers. Promotional postings will also appear on job search sites, such as HotJobs and Monster.
Here’s a sample promotional posting:
GOT COMMON SENSE? One of the largest tissue and towels manufacturers seeks first-ever CCSO – Chief Common Sense Officer. Successful individual must possess the skills to manage all aspects of life including family, home, work and community with practicality, value and everyday relevance. Strong interpersonal and social skills and extremely advanced ability to use common sense necessary. To enter contest, visit http://www.scottcommonsense.com.
Judging of semi-finalists will be based upon quality and content of common sense tips.
— 70% – Originality and practical usefulness of advice
— 20% – Succinctness of presentation
— 10% – Grammar, spelling, sentence structure and language
Selected semi-finalists may travel to Kimberly-Clark headquarters in Neenah, WI this summer to be interviewed in person for the position. After the screening process, the CCSO will be announced and the Code of Common Sense will be unveiled this fall at a special ceremony.
The top 1,000 tips collected through the search will become part of the Code of Common Sense and will be featured on a giant-sized roll of Scott Tissue that will grace the grounds of Kimberly-Clark’s Neenah, Wisconsin location. The Code of Common Sense will also be featured on the website at http://www.scottcommonsense.com.
Kimberly-Clark is a leading manufacturer and marketer of global consumer brands with annual sales of $13.6 billion. It is home to some of the world’s most recognized and trusted brands, including Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend. Other well-known Kimberly-Clark brands outside North America include Andrex, Scottex, Page, Popee and Kimbies. The company’s tissue, personal care and health care products are manufactured in 43 countries and sold in more than 150. Nearly one-quarter of the world’s population, or 1.3 billion people, use Kimberly-Clark products each year. For more information about Kimberly-Clark, visit the Kimberly-Clark Web site at http://www.kimberly-clark.com.
Alison Lanham, 312-228-6832