TIM & Muve Music Introduce Breakthrough Digital Music Service in Brazil

TIM & Muve Music Introduce Breakthrough Digital Music Service in Brazil

~ TIM customers will have unlimited music on the mobile phone ~ -- TIMmusic offers unlimited music for daily pre-paid and monthly post-paid subscribers for a fixed amount, that will be charged only when the customer uses the service -- TIMmusic makes music affordable for the Brazilian mass market consumer


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RIO DE JANEIRO and LOS ANGELES, April 15, 2013 /PRNewswire-HISPANIC PR WIRE/ — TIM continues with its strategy of innovation and today announced a partnership with Muve Music to provide a pioneering unlimited music service. The new service will be offered to users of TIM’s popular Liberty (post-paid) and Infinity (pre-paid) plans, which revolutionized the Brazilian market with innovative unlimited pricing for voice, text and data. With the launch of TIMmusic, music will now become a part of TIM’s core offering. The revolutionary billing model for TIMmusic enables customers to download thousands of songs for only R$9.90 monthly post-paid and R$0.50 per day prepaid, where the subscriber is billed only on the day or the month in which the client uses the service. To encourage subscribers to experience the new service, new subscribers will be offered a free seven day trial.

“The idea is to introduce new benefits to Infinity and Liberty users, while also making it easy and affordable for consumers to legally download music over the mobile phone. We are bringing to music the same concept that revolutionized the use of voice, SMS and data in the Brazilian market. No carrier offers a plan as simple and affordable as TIM Brasil. Based on studies that show that 80% of Brazilians say that they are passionate about music, we decided to include music in our strategy to further enhance the experience of our customers,” explains Roger Sole, CMO of TIM Brasil.

By a simple touch, TIMmusic enables users to download and listen to music on their mobile devices. Since it’s not streaming, content is stored on the device and can be accessed at any time, even when the user is offline. There are no passwords or logins required and there are no data charges to use the service.

Another TIMmusic innovation is the full integration with Shazam, a music application that identifies music you hear and makes it available for download to your personal TIMmusic library. The service also includes a “My DJ” feature with pre-programmed playlists in all of the most popular genres.

Infinity customers only pay R$0.50 at the time of the 1st download or play of the day and receive unlimited access for the rest of the day until midnight. Liberty plan customers pay only for the month that they use the service, with unlimited access for only R$9.90 per month.

“TIMmusic billing design is a market differentiator. The customer is charged directly on his monthly bill or pre-paid credit. This method eliminates another barrier to legalized music on the phone which is the need of a credit card for payment of the service. Also the customer doesn’t compromise his monthly budget with this service,” comments Fabio Cristilli, Director de Internet, VAS e Handset da TIM Brasil.

Initially, the application is available for a broad selection of Android devices: Samsung: Galaxy SIII, Galaxy Mini SIII, Galaxy SII Lite, Galaxy Pocket, Galaxy Y, Galaxy Y Duos and Galaxy Ace and the Motorola Razr i. TIM will expand the offering of TIMmusic enabled devices throughout the year with the application either preloaded or available for download on Google Play.

Partnerships

TIM has chosen Muve Music to power its new service offering. Muve is a leading on-demand digital music service in the US with more than 1.4 million customers.

“We’re thrilled to be working with TIM on this transformational opportunity,” said Jeff Toig, SVP of Muve Music. “Muve Music’s mission is to bring a premium digital music experience to mass market customers around the world and this initiative delivers on that promise.”

For this launch, TIM has also partnered with major local and international record labels including Sony, Universal Music Group, Som Livre, iMusica and the Orchard, offering a catalog of more than four million songs. More label partners will be added throughout the 2013.

About TIM

TIM is the fastest growing mobile carrier in Brazil, with more than 70 million customers and 26.88% market share, consolidating itself in second place in the market and in the leadership of the prepaid segment. This performance is a result of the company’s innovative strategy that has earned TIM a position as the favorite mobile carrier among the Brazilian middle class, according to a survey of the Institute Data.

Another of TIM’s priorities is network and service quality standards. Through 2015, the company will invest R$10.7 billion in infrastructure, Along with network expansion, TIM purchased Intelig, in 2009, and AES Atimus, in 2011, to create “TIM Fiber”, with 5.5 thousand kilometers of optical fiber in Rio de Janeiro and Sao Paulo. In addition, the company will install fiber optic network in Amazonas, Para and Amapa, Amazonas LT, enabling the digital inclusion of the population in remote areas of the country.

TIM is still the only telecom sector to join the Novo Mercado of BM & FBOVESPA, recognized as the highest level of corporate governance. Also part of the corporate sustainability index (ISE) and carbon efficient index (ICO2), BM & FBOVESPA both. For more information, visit http://www.tim.com.br or http://twitter.com/timtimportimtim .

About Muve Music

Muve Music is the next generation cloud based digital media platform that delivers a premium content experience to the masses through the carrier. Muve’s end-to-end solution helps wireless carriers design, build and operate content services that meet strategic objectives while creating significant value for music consumers and artists. Muve Music is a subsidiary of Leap Wireless International, Inc. (http://www.leapwireless.com/ )

SOURCE Leap Wireless International, Inc.

TIM & Muve Music Introduce Breakthrough Digital Music Service in Brazil