Todobebe Extends Commitment to Hispanic Families with Integrated Marketing Platform for the...

Todobebe Extends Commitment to Hispanic Families with Integrated Marketing Platform for the Los Angeles Market



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Los Angeles, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–August 3, 2005–Continuing to extend relevant content and programming to the Hispanic family, Todobebe announced today an integrated marketing program that includes direct mail, Internet – http://www.todobebe.com -, new TV personalities, and events all tied to serving the Los Angeles Hispanic market.

As part of the integrated package, Todobebe will reach 835,000 homes in Hispanic neighborhoods with a collectible bi-lingual direct mail supplement about pregnancy and parenting, with tips & useful hotline numbers, a message from the U.S. Surgeon General, and special sponsor promotions.

The direct mail supplement will be distributed two days prior to the August 13th – 14th NBC/Telemundo Health & Fitness Event in the Los Angeles Convention Center, where Todobebe will host a pavilion dedicated to pregnancy and parenting. The Todobebe pavilion will provide a fun venue for Hispanic parents to win prizes at baby crawling contests, meet Todobebe TV hosts and celebrity parents, and to learn from the best experts all about pregnancy and childcare.

As part of the integrated push in LA, Todobebe is pleased to announce the addition of Ninette Rios as new co-host of the Todobebe TV show, joining co-hosts Jeannette Kaplun and Maggie Jimenez. The show currently airs nationally on the Telemundo Network at 11:30 AM PT every Saturday. As a new host and a familiar face in the LA market, Ninette brings a wealth of knowledge not only as a mother but also as a resident of Los Angeles and will participate in two special Todobebe episodes being taped locally at an amusement and theme park as well as in ongoing segments at other LA hot spots.

Todobebe Speakers at NBC/Telemundo Health & Fitness Event August 13th and 14th:

— Tina Zweygardt, Yoga for Parents

— Cristina Perez, Attorney & Former Host of La Corte de La Familia – Balancing Family & Work

— Jerry Aguilar, Financial Consultant for Primerica – Financial Planning for your child

— Cecilia Mercado, Parenting Coordinator, Fiesta Educativa – Your child and the issues of disabilities

— Dr. Julian Alfaro, UCLA Mattel Children’s Hospital – Childcare

— Ana Nogales, Nogales Psychological Corp – Love and sex for a Latin couple

— Dr. Rosaly Correa, Agency for Healthcare Research & Quality

— Aidee Bautista, Mexican American Community Foundation – Child Nutrition and Nutritional Games

About Todobebe

Todobebe is an integrated media company dedicated to providing information about babies and pregnancy to Spanish speakers worldwide through Internet, television, events, radio, custom publishing, and grass roots outreach. Todobebe’s TV show airs on the Telemundo network and the company’s weekly radio show and daily tips air on 16 radio stations in Latin America. Its popular global Web site http://www.todobebe.com hosts 400,000 unique visitors per month, and a rapidly growing global online Club Membership of 250,000 registered Spanish-speaking members who are planning, expecting and raising babies.

For more information about Todobebe please visit http://www.todobebe.com.

–30–CP/mi*

CONTACT:

Todobebe, Miami

Julia Dangond

305-438-1414

Todobebe Extends Commitment to Hispanic Families with Integrated Marketing Platform for the Los Angeles Market