MIAMI, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — Discovery en Español follows the daily lives of firefighters and paramedics as they jump from one harrowing life-or-death situation to another in its new documentary series HÉROES EN UNIFORME. Chrysler’s Ram Truck will be the only brand featured in its premiere limited-commercial episode, which will air on Discovery en Español March 3 at 9pm E/P.
The original series will include four half hour episodes in season one. In its premiere, Chrysler’s Ram Truck will be the only sponsor featured in an extended version.
“This is the first Discovery en Español series to kick off a new show with limited commercial interruption, and we are excited about the opportunities that this kind of offering provides our clients,” said David Tardio, Vice President of Advertising Sales, Discovery U.S. Hispanic. “We are always exploring new ways to create meaningful brand experiences that help clients cut through the clutter, while giving our viewers an enjoyable experience.”
Centered around one fire station in Brownsville, Texas, HÉROES EN UNIFORME provides a raw and up-close account of real life at the station, as told through the its principal characters – the extremely demanding Chief with the kind heart, the newbie that is getting used to the job, the paramedic whose father gave his life in service, and the engine driver whose job is to make every second count. Each drama-packed episode will feature true heroic rescues and impactful cases with testimonies from the perspective of the victim, their family and/or witnesses, other members of the fire station, paramedics, and the police.
As the series evolves, viewers will also get to know the individual background stories and personalities of its central characters, and the commonalities that bond them. All episodes end with a heartfelt reunion at the station between those affected in each case and their forever heroes.
Viewers can take a closer look into HÉROES EN UNIFORME with exclusive content available on Discovery en Español’s social media platforms. The series will also be available on the Discovery en Español GO app: Android: http://bit.ly/2w6Spod iOS: http://apple.co/2fiMNE3. For more information, please follow the series on Facebook at facebook.com/discoveryenespanol, and Instagram @discoveryenespanol.
About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. Discovery reaches audiences across screens through digital first programming from Discovery VR, over the top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. It also reaches audiences across screens on the ”Discovery en Español GO”TV Everywhere app Everywhere (Android: http://bit.ly/2w6Spod iOS: http://apple.co/2fiMNE3). For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.
SOURCE Discovery en Español