Tupperware Turns Up the Heat With New Chef Initiative

Tupperware Turns Up the Heat With New Chef Initiative

Chef Stuart O'Keeffe and Chef Lucas Lucceti Spice It Up


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ORLANDO, Fla., Feb. 24 /PRNewswire-HISPANIC PR WIRE/ — Tupperware U.S. and Canada is proud to announce its new chef initiative program, encompassing partnerships with Chef Stuart O’Keeffe, and Chef Lucas Lucceti. Chef O’Keeffe and Chef Lucceti, known in the industry as ‘Chef Stuart’ and ‘Chef Lucas,’ respectively, are Tupperware’s resident ‘go-to cooking gurus.’ Chef O’Keeffe and Chef Lucceti will be traveling with the brand to various corporate conventions, demonstrating the company’s cutting-edge products, offering helpful cooking tips and exclusive original recipes, providing new ways to showcase the product line through Tupperware parties and conducting live video demos, and cooking features in the company’s catalogue and newsletters.

“Tupperware has been offering innovative solutions for over 60 years and we are pleased to announce this new added dimension to the scope of our lifestyle brand with Chef Stuart’s and Chef Lucas’ experience and expertise,” stated Rick Goings, Chairman and CEO of Tupperware Brands Corporation. “We have seen great success and tremendous response in several of our global markets to our chef initiative — the US and Canada being the latest market to launch.”

Both chefs will also be involved with the company’s new H.O.M.E platform: Health, Organization, Money, Environment. H.O.M.E showcases how Tupperware(R) products can support healthier and more sustainable habits, and will educate and enthuse consumers to commit to a healthier lifestyle; through health conscious cooking, a more organized space inside the home, cost efficient kitchen routines and incredible earning opportunities, and environmentally-friendly food storage habits. The chefs will specifically focus on the health portion of the platform.

Chef O’Keeffe and Chef Lucceti, who will focus on Tupperware’s growing Hispanic business, will highlight healthy alternatives to classic recipes, while showcasing the benefits of Tupperware’s wide range of cooking tools and on-the-go meal solutions. Tupperware’s contemporary product line includes food prep, service and storage products ranging from the high-end Chef Series(TM) cookware and knives, to such favorites as the Quick Chef and Season-Serve(R) Container. Both Chefs will also illustrate their approachable philosophy to cooking simple, delicious meals using key products and healthy ingredients.

Chef O’Keeffe is thrilled to join the Tupperware team, saying, “Working with such a respected, iconic brand is a dream come true. My philosophy is to eat healthy and keep it fun and Tupperware(R) products provide the perfect way to fulfill both aspects!” Chef Lucceti added, “I am excited to show people how great cooking tools and healthy, fresh ingredients can change their entire cooking experience and ultimately their lives!”

Chef O’Keeffe is a graduate of the Dublin Institute of Technology, with a BA in the Culinary Arts. Born and raised in Ireland, Stuart’s close proximity to culinary capital, France and the opportunity to travel extensively while at school, made it easy and natural to integrate his love of food and wine into his studies. His first stop in the U.S. was Napa Valley and he now resides in Los Angeles where he is a food writer, personal chef and operates his own exclusive catering business.

Chef Lucceti studied at the Academy of Culinary Arts – Le Cordon Blue. Chef Lucas has travelled and lived around the world, where he has been able to learn about different cultures and cuisine. He has lived in Mexico for the past eight years, where he works as a culinary teacher and has a renowned home-catering business serving Mexico City.

Tupperware Brands Corporation is a portfolio of global direct selling companies, selling premium innovative products across multiple brands and categories through an independent sales force of 2.3 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware(R) brand and beauty and personal care products for consumers through the Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, Nuvo and Swissgarde brands.

SOURCE Tupperware Brands Corporation

Tupperware Turns Up the Heat With New Chef Initiative