Miami, FL–(HISPANIC PR WIRE)–September 20, 2006–TvPromo International, a unique marketing & promotions company with more than 17 years experience in the Hispanic market, is one of the winners for “The Diamond Awards” granted by The Editors of The Global Marketer to different agencies from around the world.
The purpose of The Diamond Awards is clear and simple: to identify, recognize and reward the kinds of breakthrough strategies, concepts and executions that achieve campaign objectives and produce measurable results.
The scope of The Diamond Awards- the first organized effort to reach out and encompass so many different aspects of marketing at a high level in so many countries around the world- are illustrated by the variety of categories covered. TvPromo was awarded with the “Best Multi-Cultural/Ethnic Marketing Campaign in the World” for the successful campaign “Be Always Fresh”
The impactful campaign for P&G’s hygiene product “Always Fresh” launched in October 2005, targeted Hispanic women (18-34). The promotion effectively communicated the message of the fresh scent product, drove awareness and trial of the “Always Fresh” line of products and generated word-of-mouth, media exposure and newsabilty among target consumers in a trendy, appealing manner.
The “Be Always Fresh” campaign allowed an open, non-threatening discussion and interaction of the new Always Fresh scent within a difficult to reach target market. The campaign also established a true community based connection with Hispanic women to promote loyalty. The promotion created involvement and interaction from the target either though traditional media, or in the context of activities and events they normally frequent. In addition, the media mix between TV, Radio, Print POS, One to One, and the Mobile Tour tied in with the partnership with Iran Castillo (top Hispanic soap opera celebrity) created important buzz, increasing the products top of mind, maximizing awareness, and promoting product trial.
TvPromo International reached a total of 3,693,000 impressions, with the “Be Always Fresh” promotion.
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