WASHINGTON, D.C.-(HISPANIC PR WIRE)–March 4, 2003–U.S. Newswire, the leading national wire service for distributing government and public interest news, today announced that it has entered into a strategic marketing alliance with LatinClips, Inc., a leading web-based Hispanic media monitoring service, to offer clients specialized monitoring of more than 1,300 Hispanic media outlets in the U.S., Latin America and the Caribbean. U.S. Newswire is a division of Medialink Worldwide Incorporated (Nasdaq: MDLK).
For almost two decades, U.S Newswire has delivered government agencies’ and public interest groups’ messages to audiences around the world and currently offers monitoring of more than 5,000 U.S. media outlets. This strategic alliance represents U.S. Newswire’s commitment to providing all the critical tools necessary to facilitate the growing needs of its sophisticated client-base by combining LatinClips’ world-class monitoring, with U.S. Newswire’s extensive distribution experience and market reach.
“Partnering with LatinClips complements our existing news monitoring services by providing the ability to gauge success in reaching Hispanic communities,” stated Brian Taylor, Vice President, National Sales and Marketing for U.S. Newswire. “Our clients will be very impressed by this affordable, easy-to-use tool focused on tracking Hispanic media coverage, which is becoming increasingly important with the 2004 election cycle just around the corner.”
“We are excited to partner with U.S. Newswire to offer their clients access to specialized Hispanic monitoring services,” added Christine Clavijo-Kish, Chief Executive Officer of LatinClips. “The Hispanic press continues to grow as it serves our burgeoning communities across the country, and it has become vital to track what Hispanic media, politicians and key constituencies are saying, or reading, about a particular organization or issue.”
Launched in the fall of 2002, LatinClips is a web-based monitoring service that tracks client’s news and other competitive information from online news sources focusing on the U.S. Hispanic, Latin American and Caribbean markets. The service offers the broadest Latin media coverage, free instant English translations, targeted searches and more. LatinClips was recently recognized by the measurement industry’s leading trade publication The Measurement Standard as one of the “Best New Measurement Products of 2002.”
About LatinClips, Inc.:
Miami-based LatinClips is the industry’s most comprehensive monitoring service capturing web-based news daily from more than 1,300 U.S. Hispanic, Latin American and Caribbean media sources. LatinClips tracks Spanish, Portuguese and English language wires, dailies, weeklies, semi monthlies, quarterlies, trade journals, magazines, available radio, TV, e-zines and portals. The service offers the industry’s most complete clip management system and also features the industry’s best rates.
LatinClips is a sister company of Hispanic news distribution leader Hispanic PR Wire and is 100 percent minority-owned. LatinClips also is a national partner of Black PR Wire. A live demo of LatinClips is available online at http://www.LatinClips.com.
About U.S. Newswire:
Founded in 1986, U.S. Newswire (http://www.usnewswire.com),) is the world’s leading news release wire service for distributing news from government and public interest organizations to the media and the online world. Every day, U.S. Newswire’s direct wire feed into newsroom computer systems (the same technology used by the AP) provides reporters and editors with up-to-the-minute news issued by federal and local government agencies, Congressional offices, public interest groups, associations, universities and other similar organizations. Distribution of news via U.S. Newswire can be local, regional, national or international, and all USN wire distributions include guaranteed featured placement of client releases in AOL News, Yahoo! News, Lexis-Nexis and thousands of other online services and databases.
Christine Clavijo-Kish, CEO