Latinas Joining Mary Kay Independent Sales Force in Record Numbers

Latinas Joining Mary Kay Independent Sales Force in Record Numbers

-39 percent increase in the last ten years-


DALLAS, Nov. 29, 2010 /PRNewswire/ — The last 10 years have been of considerable importance to the economy. From boom to bust and back again, the nation’s wealth has expanded and contracted in unforeseeable ways. Throughout these tough economic times are stories of significant hope. Mary Kay Inc. is one of them and is proud to announce that over the last 10 years, it has increased its Latina independent sales force by 39 percent.

The increase in the Latina Mary Kay independent sales force is significant when compared to the overall economic trends, regardless of the ethnic grouping, over the last 10 years. Budget cuts and workforce downsizing occurring across the board in almost every industry over the last decade, can make starting a Mary Kay direct sales business appealing to many women.

Given the opportunity, Latina women can have financial freedom and excel to the highest levels of leadership. They are role models for others to reach their full potential as leaders. Yvette Franco, Vice President of U.S. Marketing for Mary Kay Inc. explains: “The Mary Kay business opportunity is a business model that resonates with working women who need flexible hours, a clearly defined business plan and an open-ended opportunity to achieve personal growth and financial success, for themselves and their families. A Mary Kay business is the ideal choice for every woman with an entrepreneurial soul.”

Mary Kay credits this growth to values that Latinas share with the skin care and cosmetics leader. When Mary Kay Ash founded her business in 1963, she stressed to the independent sales force – made up of only 9 women at that time – the importance of faith, family and career. “Historically, Latinas follow Mary Kay’s principles, balancing their work lives and caring for their family, children or parents, while still finding time to earn extra income.” Franco added.

Mary Kay has been a stable career choice for thousands of Hispanic women, many of whom have found great success in the process and continue to pass it on.

About Mary Kay

Mary Kay is one of the largest direct sellers of skin care and color cosmetics. In 2009, Mary Kay achieved $2.5 billion in wholesale sales worldwide. Mary Kay® products are sold in more than 35 markets around the world, and the global Mary Kay independent sales force exceeds 2 million. To learn more about Mary Kay, log on to or call 1-800-MARY KAY (1-800-627-9529).


Latinas Joining Mary Kay Independent Sales Force in Record Numbers