Waltham, MA–(HISPANI PR WIRE – BUSINESS WIRE)–May 31, 2007–Idiom(R) Technologies, Inc. (Idiom), http://www.idiominc.com, the leading independent supplier of SaaS and on-premise server-based globalization management systems (GMS), today announced it will co-host a webinar on marketing to online Hispanics with Captura Group, http://www.capturagroup.com, a leading Hispanic online solutions firm. The webinar, which will take place Wednesday, June 13th at 1:00 PM Eastern, will feature a recent Forrester research report and commentary by its author Tamara Barber (“When to Build a Spanish-Language Web Site”, Forrester Research, Inc., April 2007). Enid Burns, managing editor for ClickZ, will moderate the discussion.
Who: Forrester analyst Tamara Barber will join Dave Rosenlund, VP, Marketing & New Business Development at Idiom Technologies and Lee Vann, founder of Captura Group. The webinar will be moderated by Enid Burns of ClickZ.
What: A webinar focusing on a recent Forrester Research report that reveals that more than half of online Hispanics prefer to be served in Spanish. This webinar takes you through the steps of evaluating your opportunity in the Spanish online market. Specifically, the webinar describes how you can maximize your potential for success by:
— Sizing your market for online Spanish-preferring customers
— Mastering new consumer profiles
— Committing to a multi-channel Spanish-language service
When: Wednesday, June 13, 2007 – 1:00pm Eastern (10:00am Pacific)
For more information, and to register for the webinar, please visit: https://idiomevents.webex.com/mw0304l/mywebex/default.do?siteurl=idiomevents&service=6
About Idiom Technologies
Idiom Technologies, http://www.idiominc.com, optimizes the globalization supply chain by aligning global enterprises, language service providers and translators. Award-winning WorldServer(TM) software solutions expand market reach and accelerate multilingual communication with a proven platform for automating translation and localization processes.
Idiom works with global organizations including Adobe, Autodesk, Continental Airlines, eBay and Travelocity to cost-effectively translate global websites and applications, streamline software localization and delivery, and speed time-to-market for international product documentation. Idiom also partners with consulting firms, systems integrators and technology vendors to help customers achieve high-quality results and maximize existing enterprise infrastructure.
About Captura Group
Captura Group, http://www.capturagroup.com, is a leading Hispanic online solutions firm that enables companies and organizations to connect with Hispanics online. Founded in 1999 by Hispanic online visionary, Lee Vann, who was recognized in 2005 by the Interactive Advertising Bureau (IAB) as one the top Hispanic online pioneers, Captura Group has led the development of Hispanic in-language and in-culture online solutions for Ford Motor Company, Pfizer, Eli Lilly, Wells Fargo Home Mortgage, Sears Roebuck and Company, and the US Federal Government. From Hispanic online strategy development to Hispanic online program execution and management, Captura Group’s interdisciplinary approach combines the best practices of interactive marketing with Hispanic in-language and in-culture principles to generate measurable results that make a difference to the client’s business and their customers.
About Tamara Barber
Tamara Barber is a researcher for Forrester’s Hispanic American Technology Adoption Study. In this role, she is responsible for survey design, fielding and data analysis regarding Hispanic Americans’ adoption and use of technology products and services.
About Enid Burns
Enid Burns is the statistics managing editor at ClickZ an online publication focused primarily on the customer experience and analyzing interactive marketing.