One of the Most Prominent African-American Public Relations Professionals Targets Hispanic Consumers

One of the Most Prominent African-American Public Relations Professionals Targets Hispanic Consumers

BLH Consulting, Inc. Launches Hispanic Marketing Specialty


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ATLANTA, GA–(HISPANIC PR WIRE)–Jan. 20, 2004–Betsy Helgager, through her public relations and marketing communications firm, BLH Consulting, Inc. (http://www.blhconsulting.net), announced today the formation of the company’s Hispanic specialty that is dedicated to creating meaningful programs towards Hispanic consumers in the United States. Alejandra Cádiz-Gómez leaves Ketchum Inc. and joins BLH with more than 8 years of public relations and marketing experience toward the U.S. Hispanic and Latin American consumers. In addition to implementing media relations and holistic communications strategies, she’ll also be providing translation services for websites, brochures, advertising and other marketing materials.

With more than a decade of experience and four Silver Anvil Awards to her name, Helgager brings a wealth of expertise in business-to-business and consumer brand marketing communications. Before forming BLH Consulting, she founded and spearheaded Ketchum Inc.’s national African American Markets Group. This became the global public relations industry’s first dedicated, in-house team to focus on the African-American consumer. There, she often partnered with the Hispanic marketing team to showcase the agency’s total ethnic marketing capabilities.

“We are excited about offering our clients and the industry our Hispanic capabilities to better meet the communications needs of such an important and emerging consumer base,” said Betsy Helgager, president and CEO, BLH Consulting, Inc. “Most companies know the importance of targeting Hispanic consumers within the U.S. but they don’t always know how to do it. With the addition of Alejandra to our team, we have the knowledge and insight to provide award-winning work for our clients to reach such a heterogeneous community.”

Combined, African-Americans and Hispanics make up 78 million of the total U.S. population (292 million) and have a combined buying power of $1.14 trillion.

“Based on statistics put out by the U.S. Census Bureau, it’s clear that marketers can not afford to ignore this emerging consumer group,” said Cádiz-Gómez. We not only want to help clients reach consumers, we want to help them build bridges between their brand and the multitude of communities within the Hispanic and Latino communities in a culturally sensitive and relevant way.

Alejandra joins a team of other talented marketing communications professionals at BLH, including Jemia P. Kinsey, Nathaniel B. Dyer, Nosizwe Chimurenga and Karen R. Grant.

About Alejandra Cádiz-Gómez

Cádiz-Gómez has served as a public relations consultant to major clients within the U.S. Hispanic and Latin American markets. Most recently, she has worked on both the development and implementation of consumer brand marketing strategies for such clients as the Panamanian Tourism Board, Nokia and BellSouth. Cádiz-Gómez has played a major role as an English-Spanish translator for accounts that include The Home Depot, Procter & Gamble, Bridgestone, Del Monte and Nokia. She has also used her vast experience and extensive knowledge of both the U.S. Hispanic and Latin American cultures to build relationships with key media in these markets. Lately, she has been leading the media relations efforts for Hemisphere, the non-profit organization that is promoting Atlanta as the site for FTAA (Free Trade Area of Americas) and the Hispanic media relations efforts for The Home Depot. Cádiz-Gómez is an alumna of the National Institute of Professional Education in Santiago, Chile, where she graduated with a Bachelor of Communications and Public Relations.

About BLH Consulting, Inc.

BLH Consulting, Inc., a full-service public relations firm, specializes in developing and implementing consumer brand and business-to-business marketing communications programs that are culturally sensitive and relevant in targeting African-American and Hispanic consumers. Select clients that have benefited from the expertise of BLH include: Concessions International LLC, ING Financial Services, National Court Appointed Special Advocate Association, and the MultiCultural Foodservice & Hospitality Alliance. For more information about BLH Consulting, Inc., visit http://www.blhconsulting.net .

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CONTACT:

Alejandra Cádiz-Gómez

(678) 231-7372

One of the Most Prominent African-American Public Relations Professionals Targets Hispanic Consumers